ARIFIN, Samsul; IRFAN, Mochamad; DARMAWAN, Didit; PUTRA, Arif Rachman; AL HAKIM, Yusuf Rahman. Segmentation, Targeting, Positioning untuk Strategi Pemasaran Efektif. Jurnal Ekonomi dan Bisnis, [S. l.], v. 4, n. 2, p. 51–62, 2014. Disponível em: https://ebis-jurnal.unsuri.ac.id/index.php/ebis/article/view/163. Acesso em: 13 jun. 2026.