Jurnal Ekonomi dan Bisnis
type: channel
description: EBIS: Journal of Economy and Business with e-ISSN number: 2809-0713 | p-ISSN number: 2088-6152 is a journal published by Faculty of Economics, Sunan Giri University of Surabaya. EBIS aim to provide a platform for researchers to share studies on topics such as business marketing, finance, human resources, economy management and monetary economics. We contribute to academic discussions and help shape business practices and economic policies. This journal discusses and contains scientific articles from research which will discuss the world of economics. This journal is published regularly twice a year every January and July. The articles may be written in Indonesian or English. Authors need to register with the journal prior to submission.
publisher: Fakultas Ekonomi UNSURI Surabaya
language: en
publication name: Jurnal Ekonomi dan Bisnis
issn: 2088-6152
items: Hubungan Antara Praktik Manajemen Sumber Daya Manusia dan Komitmen Organisasi
items: Pencapaian Loyalitas Merek untuk Menentukan Preferensi dan Perilaku Pembelian
items: Peran Servant Leadership dan Organizational Justice terhadap Employee Engagement di Perusahaan Jasa di Surabaya
items: Nilai Budaya Sebagai Penentu Pola Konsumsi dan Preferensi Konsumen
items: Pelatihan dan Pengembangan Karyawan dalam Peningkatan Kinerja, Inovasi, dan Daya Saing Perusahaan
items: Manajemen Risiko pada Proyek Infrastruktur untuk Mengurangi Kegagalan Proyek
items: Integrasi Teknologi E-Commerce dengan Manajemen Rantai Pasok dalam Mengelola Fluktuasi Permintaan Pasar Digital
items: Strategi Influencer untuk Produk Ramah Lingkungan: Peran Kesesuaian Citra dan Kepercayaan
items: Faktor-Faktor Pembentuk Ketertarikan Konsumen serta Mekanisme Psikologis Hubungan Atribut Produk Artisan Lokal dengan Niat Beli
items: Manajemen Inovasi Produk dan Layanan Melalui Sistem Informasi dan Teknologi Digital
items: Pengelolaan Hubungan Kerja yang Efektif di Era Organisasi Modern
items: Pengaruh Leadership Support dan Employee Motivation On Innovative Work Behavior di Perusahaan Manufaktur di Surabaya
items: Financial Confidence dan Kompetensi dalam Kualitas Keputusan Investasi Individu
items: Efektivitas Komunikasi Internal dalam Membentuk Perilaku Kerja Karyawan
items: Penguatan Identitas Brand dalam Persaingan Bisnis serta Strategi Membangun Diferensiasi yang Berkelanjutan
items: Strategi Promosi Usaha Berbasis Media Sosial pada Era Ekonomi Digital
items: Penguatan Budaya Pembelajaran sebagai Dasar Adaptasi Organisasi
items: Hubungan Literasi Keuangan dengan Minat Investasi Generasi Muda
items: Peran Kreativitas dalam Membangun Loyalitas Konsumen yang Berkelanjutan
items: Peran Kepemimpinan dalam Membangun Budaya Kinerja Tinggi dan Kebertahanan Organisasi
items: Proses Adaptasi Perusahaan Terhadap Perubahan Teknologi Informasi serta Faktor-Faktor Penentu Keberhasilan
items: Nilai Profesionalisme yang Relevan dan Strategi Pengembangannya di Organisasi Modern
items: Struktur Naratif Storyselling serta Mekanisme Psikologis Pembentukan Loyalitas dan Advokasi Merek dalam Pemasaran Modern
items: Mekanisme Psikologis dalam Hubungan Antara Pengangkatan Isu Sosial oleh Brand dengan Loyalitas Konsumen Jangka Panjang
items: Umpan Balik 360 Derajat dan Umpan Balik Korektif untuk Pengembangan Karyawan
items: Kepemilikan Manajerial dan Kebijakan Keuangan Perusahaan
items: Pendekatan Branding bagi Petani Kecil pada Pasar Produk Pertanian Organik dan Produk Khas Lokal
items: Analisis Perbedaan Kinerja Reksadana Konvensional dan Reksadana Syariah
items: Analisis Perubahan Pola Pengambilan Keputusan serta Pendorong Psikologis Konsumsi Berlebihan di Platform Jual Beli Daring
items: Manajemen Rantai Pasok untuk Membangun Keunggulan Kompetitif Usaha

Hubungan Antara Praktik Manajemen Sumber Daya Manusia dan Komitmen Organisasi
type: item
description: Human resources are important assets for organizations to achieve goals. Managing human resources through human resource management (HRM) practices has become a strategic issue. This study analyzes the relationship between HRM practices and employee organizational commitment. Literature review is used to examine HRM practices such as recruitment, selection, training, development, performance appraisal, employee rewards, and employee welfare policies. Effective HRM practices enhance employees' abilities, motivation, and opportunities to contribute, which have a positive impact on productivity and employee satisfaction. The mechanism of this relationship involves social exchange theory, social identity, and expectations. Contextual factors such as organizational culture, leadership style, and individual employee characteristics also influence this relationship. The study results suggest that effective HRM practices can increase organizational commitment, which in turn supports the achievement of organizational goals.
subject: Artikel
  topic: section
subject: human resource management
  topic: keywords
subject: organizational commitment
  topic: keywords
subject: recruitment
  topic: keywords
subject: training
  topic: keywords
subject: compensation
  topic: keywords
subject: employee participation
  topic: keywords
subject: social exchange theory
  topic: keywords
creator: Rahayu Mardikaningsih
creator: Ernawati Ernawati
creator: Fayola Issalillah
creator: Nurul Masithoh
creator: Reny Nuraini
rights: Copyright (c) 2024 Jurnal Ekonomi dan Bisnis
date: 2024-07-13
publication date: 2024-07-13
starting page: 1
ending page: 11

Pencapaian Loyalitas Merek untuk Menentukan Preferensi dan Perilaku Pembelian
type: item
description: Brand loyalty represents a valuable asset for companies facing intense competition in saturated markets. This study examines how brand loyalty is achieved and how it influences consumer preferences and purchase behavior. A qualitative literature review method was employed following systematic procedures for article identification, evaluation, and thematic synthesis. The analysis reveals that loyalty formation requires accumulation of consistent positive experiences across functional, social, emotional, and epistemic value dimensions. Younger consumers develop loyalty through perceived authenticity, value alignment, and community engagement rather than tradition or habit. Accurate loyalty measurement requires combining behavioral indicators including share of purchases and price tolerance with attitude indicators including affective commitment and brand identification. Consumer segmentation based on combinations of behavioral and attitude loyalty enables efficient marketing resource allocation through differentiated strategies for each segment. Situational economic factors and cultural values moderate the relationship strength between loyalty and behavior. Service consistency across channels, effective complaint handling, and ethical data use represent key success factors for building loyalty in the digital era. Customer lifetime value should guide loyalty program evaluation rather than short term sales metrics.
subject: Artikel
  topic: section
subject: brand loyalty
  topic: keywords
subject: consumer preference
  topic: keywords
subject: purchase behavior
  topic: keywords
subject: customer retention
  topic: keywords
subject: brand commitment
  topic: keywords
creator: Ahmad Fauzi
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-28
publication date: 2026-01-28
starting page: 93
ending page: 110

Peran Servant Leadership dan Organizational Justice terhadap Employee Engagement di Perusahaan Jasa di Surabaya
type: item
description: This study aims to examine the influence of servant leadership and organisational justice on employee engagement among employees of service companies in Surabaya. A quantitative approach with an explanatory survey design was employed in this study. A sample of 100 employees was selected using purposive sampling, with the criterion of a minimum of one year’s service. Data analysis was conducted using multiple linear regression with the aid of SPSS version 27. The results indicate that servant leadership has a positive and significant effect on employee engagement, organisational justice has a positive and significant effect on employee engagement, and that both independent variables simultaneously have a significant effect on employee engagement. This study confirms that servant leadership is the most dominant factor in enhancing employee engagement in service companies in Surabaya.
subject: Artikel
  topic: section
subject: employee engagement
  topic: keywords
subject: servant leadership
  topic: keywords
subject: organisational justice
  topic: keywords
creator: Didit Darmawan
creator: Rafadi Khan Khayru
creator: Mila Hariani
creator: Rahayu Mardikaningsih
creator: Siti Nur Halizah
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-28
publication date: 2026-01-28
starting page: 81
ending page: 92

Nilai Budaya Sebagai Penentu Pola Konsumsi dan Preferensi Konsumen
type: item
description: Consumer behavior varies substantially across national borders due to differences in cultural values held by members of each society. This study examines how cultural values shape consumer preferences and consumption patterns in different markets. A qualitative literature review method was employed following systematic procedures for article identification, evaluation, and thematic synthesis. The analysis reveals that Hofstede dimensions including individualism collectivism, uncertainty avoidance, long term orientation, masculinity femininity, and power distance each have predictable effects on consumer responses to marketing stimuli. Individualist consumers respond to personal benefit messages while collectivist consumers prioritize group harmony. High uncertainty avoidance cultures prefer established brands and extensive information search. Long term oriented consumers value durability and investment value. These effects are moderated by product category, purchase context, urbanization level, and consumer demographic characteristics. Within country variation in cultural values often exceeds between country averages, making nationality based segmentation insufficient. Marketing strategy decisions about standardization versus adaptation must consider the cultural load of each marketing mix element. Companies that align their brand values with local cultural values achieve higher customer trust and loyalty. Future research requires longitudinal designs to capture generational value shifts and expanded geographic coverage including developing economies.
subject: Artikel
  topic: section
subject: cultural values
  topic: keywords
subject: consumer preferences
  topic: keywords
subject: consumption patterns
  topic: keywords
subject: cross cultural
  topic: keywords
subject: buying behavior
  topic: keywords
creator: Bambang Sulistyo
creator: Yusuf Rahman Al Hakim
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-28
publication date: 2026-01-28
starting page: 63
ending page: 80

Pelatihan dan Pengembangan Karyawan dalam Peningkatan Kinerja, Inovasi, dan Daya Saing Perusahaan
type: item
description: Employee training and development represent a substantial investment for organizations seeking better performance and stronger competitiveness. This study examines how training programs contribute to performance improvement and how this contribution supports innovation and competitiveness. A qualitative literature review method was used following a systematic approach to identify, evaluate, and synthesize findings from multiple studies. The analysis identifies several key determinants of training effectiveness including accurate needs assessment, appropriate delivery methods, trainee characteristics, workplace support, and strategic alignment. Training for routine performance requires structured methods with clear procedures, while training for innovation requires open ended methods that encourage exploration and tolerate mistakes. Evaluation of training must extend beyond participant satisfaction to measure learning, behavior change, and organizational results using rigorous designs with control groups. Organizations that combine training with selective recruitment, fair performance appraisal, competitive compensation, and a strong learning culture achieve higher returns on their training investment. The speed of organizational learning becomes a source of competitive advantage when training builds self directed learning capabilities and cross functional collaboration skills. Practical recommendations include conducting needs analysis before designing training, using blended delivery methods, establishing post training support mechanisms, and evaluating training using rigorous designs.
subject: Artikel
  topic: section
subject: employee training
  topic: keywords
subject: performance
  topic: keywords
subject: innovation
  topic: keywords
subject: competitiveness
  topic: keywords
subject: learning organization
  topic: keywords
creator: Mochamad Irfan
creator: Jeje Abdul Rojak
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-28
publication date: 2026-01-28
starting page: 49
ending page: 62

Manajemen Risiko pada Proyek Infrastruktur untuk Mengurangi Kegagalan Proyek
type: item
description: Infrastructure projects often experience cost overruns and schedule delays due to the separation of civil engineering knowledge from business risk management. This study develops a conceptual framework that integrates these two disciplines to reduce the potential for project failure. A qualitative literature review method was employed, synthesising theoretical propositions from indexed journals, technical reports and international standards. The research results yielded four integrated mechanisms: a conversion matrix between technical and business risk classification systems; a transformation function for probability and impact metrics; a composite risk index combining both risk scores; and a joint scenario generation procedure using copula functions. These four mechanisms operate within a continuous risk management cycle encompassing identification, measurement, mitigation, and monitoring. This framework resolves fundamental differences in philosophy, temporal resolution and metrics between the two disciplines. The application of this framework can reduce project failures caused by cross-functional miscommunication and inefficient allocation of risk mitigation resources. Practical recommendations include organisational restructuring, cross-functional training programmes, and the adoption of integrated digital platforms. Empirical validation on real-world infrastructure projects remains necessary for future research.
subject: Artikel
  topic: section
subject: infrastructure projects
  topic: keywords
subject: civil engineering
  topic: keywords
subject: business risk
  topic: keywords
subject: project failure
  topic: keywords
subject: risk metrics
  topic: keywords
creator: Jony Rodrigues Varela
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-28
publication date: 2026-01-28
starting page: 37
ending page: 48

Integrasi Teknologi E-Commerce dengan Manajemen Rantai Pasok dalam Mengelola Fluktuasi Permintaan Pasar Digital
type: item
description: This study constructs an integrated framework for connecting e commerce platforms with supply chain management systems. A qualitative library research method synthesizes peer reviewed articles and industry reports. The findings identify three essential pillars for successful integration. Real time visibility enables all network partners to access inventory and order status simultaneously. Operational agility allows rapid redirection of product flows when disruptions occur. Social sustainability ensures fair treatment of gig workers and provides training access for warehouse employees. These pillars address the central challenge of extreme demand volatility caused by viral social media trends. The proposed framework resolves information distortion problems through automated data sharing protocols and outlier detection mechanisms. Organizations that implement systematic risk management strategies can reduce bullwhip effects without sacrificing delivery speed. The framework distinguishes between signal and noise in demand data, preventing overreaction to temporary spikes. This study concludes that integration success depends equally on technology investment and human capital development.
subject: Artikel
  topic: section
subject: e commerce logistics
  topic: keywords
subject: demand volatility
  topic: keywords
subject: inventory visibility
  topic: keywords
subject: last mile delivery
  topic: keywords
subject: supply chain agility
  topic: keywords
creator: Arif Rachman Putra
creator: Rafadi Khan Khayru
creator: Didit Darmawan
creator: Samsul Arifin
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-28
publication date: 2026-01-28
starting page: 23
ending page: 36

Strategi Influencer untuk Produk Ramah Lingkungan: Peran Kesesuaian Citra dan Kepercayaan
type: item
description: This literature study comprehensively analyzes green marketing communication strategies through digital influencers, focusing on credibility, image congruence, and greenwashing risks. Influencer credibility consists of three main dimensions: expertise reflecting knowledge of environmental issues, trustworthiness reflecting honesty and integrity, and attractiveness creating emotional connections with followers. The interaction of these dimensions determines the effectiveness of green messages delivered. Congruence between influencer image and green messages is a critical factor as consumers expect consistency between influencer persona and promoted products. Incongruence creates cognitive dissonance that damages credibility and message effectiveness. Greenwashing risks threaten both brand and influencer reputation and can be minimized through transparency, audience education, consistency between messages and actual practices, and continuous competency development. Effective communication combines promotion with education, evokes positive emotions, engages audiences participatively, and is sensitive to sociocultural contexts. Understanding these factors is important for brands in selecting and managing influencer partnerships, and for influencers in building authentic and responsible communication practices. The study provides theoretical contributions to digital marketing communication and sustainable marketing literature, and practical guidance for brand managers, influencers, regulators, and educators.
subject: Artikel
  topic: section
subject: green marketing
  topic: keywords
subject: digital influencer
  topic: keywords
subject: source credibility
  topic: keywords
subject: image congruence
  topic: keywords
subject: greenwashing
  topic: keywords
subject: sustainability communication
  topic: keywords
subject: influencer marketing
  topic: keywords
creator: Rahayu Mardikaningsih
rights: Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
date: 2026-01-28
publication date: 2026-01-28
starting page: 1
ending page: 22

Faktor-Faktor Pembentuk Ketertarikan Konsumen serta Mekanisme Psikologis Hubungan Atribut Produk Artisan Lokal dengan Niat Beli
type: item
description: This library research examines factors shaping consumer interest in local artisanal products and psychological mechanisms explaining the relationship between perceived product attributes and purchase intention. Synthesis of literature from consumer behavior, cultural studies, and marketing reveals nine formative factors: authenticity, perceived craftsmanship, cultural heritage value, functional quality, social influence, consumer knowledge, emotional value, exclusivity, and trust. Nine psychological mechanisms mediate the attribute-intention relationship: social identity, cognitive dissonance reduction, affect heuristic, home country bias, narrative meaning-making, trust generalization, reciprocity, observational learning, and perceived risk reduction through knowledge enhancement. Local artisanal products compete on meaning, authenticity, and personal connection rather than price and efficiency. Consumers pay premium prices because these products fulfill psychological needs for identity, connection to tradition, and participation in cultural preservation that mass-produced goods cannot satisfy.
subject: Artikel
  topic: section
subject: artisanal products
  topic: keywords
subject: local craft
  topic: keywords
subject: consumer interest
  topic: keywords
subject: purchase intention
  topic: keywords
subject: perceived authenticity
  topic: keywords
subject: cultural heritage
  topic: keywords
subject: psychological mechanisms
  topic: keywords
creator: Sri Rejeki
creator: Fayola Issalillah
rights: Copyright (c) 2025 Jurnal Ekonomi dan Bisnis
date: 2025-07-28
publication date: 2025-07-28
starting page: 97
ending page: 110

Manajemen Inovasi Produk dan Layanan Melalui Sistem Informasi dan Teknologi Digital
type: item
description: This study examines how companies manage product and service innovation supported by information systems and digital technology through a qualitative literature review. Findings indicate that successful digital innovation management requires strategic alignment between business objectives and technological capabilities. Leadership that fosters experimentation, organizational culture embracing iterative development, and systematic knowledge capture mechanisms emerge as critical success factors. Protection of intellectual property rights and customer data security must be embedded from early design phases rather than added later. Inclusive design principles ensuring accessibility across user skill levels expand market reach while fulfilling corporate social responsibility. Big data analytics enable real time detection of shifting consumer preferences, allowing rapid product iteration. Digital transformation of supply chains shortens feedback loops between end users and product designers. Workforce development policies aligned with technology roadmaps prevent skill gaps from becoming innovation bottlenecks. Collaborative ecosystems spanning organizational boundaries accelerate innovation through shared resources and complementary capabilities. This study contributes a conceptual framework connecting technology governance, human resource development, and strategic leadership for sustainable innovation.
subject: Artikel
  topic: section
subject: innovation management
  topic: keywords
subject: information technology
  topic: keywords
subject: digital systems
  topic: keywords
subject: product development
  topic: keywords
subject: service design
  topic: keywords
subject: organizational capability
  topic: keywords
subject: data governance
  topic: keywords
creator: Alcino de Jesus Isaac
creator: Didit Darmawan
rights: Copyright (c) 2025 Jurnal Ekonomi dan Bisnis
date: 2025-07-28
publication date: 2025-07-28
starting page: 77
ending page: 96

Pengelolaan Hubungan Kerja yang Efektif di Era Organisasi Modern
type: item
description: Employee relations in modern organizations have shifted from collective industrial relations toward individual employee relations emphasizing partnership and mutual commitment. Through systematic literature review and thematic synthesis, this study identifies seven effective strategies for building management employee partnerships: open transparent communication, safe employee voice mechanisms, consistent organizational justice, positive psychological contract development, harmonious industrial relations, employee empowerment, and fair discipline and conflict resolution. These strategies are interdependent and require simultaneous implementation. Adaptable employee relations policies for changing environments and workforce diversity comprise employee handbooks reflecting organizational values, flexible work arrangements, continuous performance management, inclusive career development, equitable compensation, effective grievance resolution, diversity equity and inclusion policies, multichannel internal communication, continuous evaluation and improvement, and employee well being support. Strategic HRM must position employee relations as a partnership rather than a control mechanism. Organizations successfully implementing these strategies report higher retention, productivity, and employee satisfaction. The framework integrates organizational support theory, psychological contract literature, and strategic HRM.
subject: Artikel
  topic: section
subject: employee relations
  topic: keywords
subject: organizational justice
  topic: keywords
subject: psychological contract
  topic: keywords
subject: employee voice
  topic: keywords
subject: flexible work
  topic: keywords
subject: organizational support
  topic: keywords
subject: workplace partnership
  topic: keywords
creator: Yusuf Rahman Al Hakim
creator: Mochamad Irfan
rights: Copyright (c) 2025 Jurnal Ekonomi dan Bisnis
date: 2025-07-28
publication date: 2025-07-28
starting page: 61
ending page: 76

Pengaruh Leadership Support dan Employee Motivation On Innovative Work Behavior di Perusahaan Manufaktur di Surabaya
type: item
description: This study aims to examine the influence of leadership support and employee motivation on innovative work behaviour among employees of a manufacturing company in Surabaya. A quantitative approach with an explanatory survey design was employed in this study. A sample of 100 employees was selected using purposive sampling, with the criteria being a minimum of one year’s service and a position relevant to work innovation. Data analysis was conducted using multiple linear regression with the aid of SPSS version 27. The results indicate that leadership support has a positive and significant effect on innovative work behaviour, employee motivation has a positive and significant effect on innovative work behaviour, and that both independent variables simultaneously have a significant effect on innovative work behaviour. This study confirms that employee motivation is the most dominant factor in enhancing innovative work behaviour among employees in a manufacturing company in Surabaya.
subject: Artikel
  topic: section
subject: innovative work behaviour
  topic: keywords
subject: leadership support
  topic: keywords
subject: employee motivation
  topic: keywords
subject: manufacturing company
  topic: keywords
creator: Arif Rachman Putra
creator: Didit Darmawan
creator: Rafadi Khan Khayru
creator: Samsul Arifin
creator: Jahroni Jahroni
rights: Copyright (c) 2025 Jurnal Ekonomi dan Bisnis
date: 2025-07-28
publication date: 2025-07-28
starting page: 49
ending page: 60

Financial Confidence dan Kompetensi dalam Kualitas Keputusan Investasi Individu
type: item
description: This research examines how financial confidence influences individual investment decisions and identifies factors moderating this relationship. Synthesis of literature from behavioral finance, cognitive psychology, and household economics reveals that financial confidence positively affects market participation and allocation to risky assets, but overconfidence leads to overtrading and under-diversification that reduce investment performance. This relationship is moderated by prior investment experience, where experienced investors show better confidence calibration; objective financial literacy, which exhibits an inverted U-shaped relationship with confidence; gender, with women tending to be underconfident and men overconfident; perceived risk tolerance, where the combination of high confidence and high risk tolerance is most detrimental; social support and professional advice, which helps moderately confident investors but is ignored by overconfident ones; and information environment and loss experience, which can permanently alter confidence levels. The balance between confidence and competence, along with accurate calibration between belief and reality, is key to optimal investment decisions.
subject: Artikel
  topic: section
subject: financial confidence
  topic: keywords
subject: investment decisions
  topic: keywords
subject: overconfidence
  topic: keywords
subject: behavioral finance
  topic: keywords
subject: risk tolerance
  topic: keywords
subject: financial literacy
  topic: keywords
subject: gender differences
  topic: keywords
creator: Siti Nur Halizah
creator: Rahayu Mardikaningsih
rights: Copyright (c) 2024 Jurnal Ekonomi dan Bisnis
date: 2024-07-13
publication date: 2024-07-13
starting page: 71
ending page: 84

Efektivitas Komunikasi Internal dalam Membentuk Perilaku Kerja Karyawan
type: item
description: Internal communication shapes employee attitudes and work behaviors through message clarity, feedback quality, communication direction, and channel diversity. Clear messages from leadership align employee understanding of strategic priorities and performance expectations. Two way communication enabling upward feedback allows frontline employees to report problems and suggest improvements. Constructive feedback delivered specifically and timely helps employees correct errors and reinforce desired behaviors. Multiple communication channels accommodate different preferences across generations, roles, and locations. Crisis communication requiring honesty and transparency prevents rumor propagation and maintains trust during organizational difficulties. Nonverbal cues including facial expressions and tone of voice affect how verbal messages are interpreted by subordinates. Optimal communication frequency balances guidance provision without micromanagement that stifles autonomy. Strategic decision transparency builds employee trust in management and reduces resistance to organizational changes requiring behavioral adaptation. Cross functional communication prevents departmental silos that duplicate work or create conflicting priorities. Communication failures produce negative work behaviors including productivity decline, error increase, and passive resistance. Organizations neglecting internal communication quality experience higher turnover and competitive disadvantage. Regular communication audits and manager training improve communication effectiveness across all organizational levels.
subject: Artikel
  topic: section
subject: internal communication
  topic: keywords
subject: employee behavior
  topic: keywords
subject: organizational communication
  topic: keywords
subject: feedback quality
  topic: keywords
subject: communication transparency
  topic: keywords
subject: cross functional communication
  topic: keywords
subject: communication effectiveness
  topic: keywords
creator: Mochamad Irfan
creator: Yusuf Rahman Al Hakim
rights: Copyright (c) 2024 Jurnal Ekonomi dan Bisnis
date: 2024-01-26
publication date: 2024-01-26
starting page: 67
ending page: 80

Penguatan Identitas Brand dalam Persaingan Bisnis serta Strategi Membangun Diferensiasi yang Berkelanjutan
type: item
description: This library research examines how brand identity strengthening occurs in competitive business environments and identifies effective strategies for building distinctive and meaningful brand identity. Synthesis of literature from marketing, social psychology, and strategic management reveals that identity strengthening involves establishing fundamental identity elements, communicating identity, translating identity into consumer experiences, protecting identity from internal and external threats, leveraging consumer-brand identity connections, managing temporal evolution, and sustaining identity through audits and corrections. Ten effective strategies are identified: value-based differentiation, radical transparency for authenticity, brand community building, founder story and heritage utilization, ritual and icon development, consumer co-creation, multisensory experience design, data-driven personalization, courageous controversial positioning, and organization-wide identity internalization. Strong brand identity constitutes a strategic asset that provides sustainable competitive advantage due to its inimitability and emotional bonding with consumers.
subject: Artikel
  topic: section
subject: brand identity
  topic: keywords
subject: competitive strategy
  topic: keywords
subject: brand differentiation
  topic: keywords
subject: authenticity
  topic: keywords
subject: brand community
  topic: keywords
subject: consumer-brand relationship
  topic: keywords
subject: identity internalization
  topic: keywords
creator: Ella Anastasya Sinambela
rights: Copyright (c) 2024 Jurnal Ekonomi dan Bisnis
date: 2024-07-13
publication date: 2024-07-13
starting page: 51
ending page: 70

Strategi Promosi Usaha Berbasis Media Sosial pada Era Ekonomi Digital
type: item
description: Social media platforms including Instagram, TikTok, and Facebook have transformed entrepreneurial marketing by enabling low cost access to large audiences. Each platform requires distinct approaches because algorithms prioritize different content formats. Instagram favors short video Reels over static photos, making visual storytelling essential for fashion, culinary, and handicraft products. TikTok pushes content from unknown creators to the For You Page based on engagement signals, allowing viral growth without existing followers. Facebook maintains advantages through precise ad targeting, community groups, and local Marketplace transactions. Successful entrepreneurs produce consistent content across four pillars: education, entertainment, inspiration, and conversion. Interaction with followers through comments, Stories, and live sessions builds trust and community belonging. Performance measurement must focus on engagement rates, reach, and conversion rates rather than vanity metrics like follower counts. Micro influencers with ten thousand to one hundred thousand followers often generate higher engagement than macro influencers. User generated content from satisfied customers provides authentic social proof at minimal cost. Paid advertising accelerates growth when budgets remain limited, starting from small daily amounts for testing. Entrepreneurs face mental health challenges from social comparison and algorithm changes, requiring periodic breaks from platforms. Long term sustainability depends on community building rather than chasing viral trends.
subject: Artikel
  topic: section
subject: social media
  topic: keywords
subject: entrepreneurship
  topic: keywords
subject: Instagram promotion
  topic: keywords
subject: TikTok business
  topic: keywords
subject: Facebook marketing
  topic: keywords
subject: content strategy
  topic: keywords
subject: small business
  topic: keywords
creator: Rahayu Mardikaningsih
creator: Siti Nur Halizah
rights: Copyright (c) 2024 Jurnal Ekonomi dan Bisnis
date: 2024-01-26
publication date: 2024-01-26
starting page: 51
ending page: 66

Penguatan Budaya Pembelajaran sebagai Dasar Adaptasi Organisasi
type: item
description: A learning culture, as the foundation for organizational adaptation, is built through five disciplines: systems thinking, personal mastery, mental models, shared vision, and team learning. Double-loop learning challenges underlying assumptions, unlike single-loop learning. Psychological safety enables the acknowledgment of mistakes and the willingness to ask for help. Communities of practice are mechanisms for transferring tacit knowledge. The SECI model converts tacit and explicit knowledge through socialization, externalization, combination, and internalization. Three capabilities of a learning organization: creation, transfer, and behavioral modification. Defensive routines, such as hiding information, hinder learning. Productive reasoning overcomes defensive routines. Allocating time for reflection and supporting communities of practice are essential. Measurement requires metrics for inputs, processes, outputs, and evidence of behavioral change. Periodic cultural assessments ensure the relevance of underlying assumptions to changes in the environment.
subject: Artikel
  topic: section
subject: learning culture
  topic: keywords
subject: organizational adaptation
  topic: keywords
subject: double-loop learning
  topic: keywords
subject: psychological safety
  topic: keywords
subject: community of practice
  topic: keywords
creator: Mochamad Irfan
creator: Didit Darmawan
creator: Jeje Abdul Rojak
rights: Copyright (c) 2024 Jurnal Ekonomi dan Bisnis
date: 2024-07-13
publication date: 2024-07-13
starting page: 38
ending page: 50

Hubungan Literasi Keuangan dengan Minat Investasi Generasi Muda
type: item
description: This study examines how financial literacy influences investment intention among young adults through a qualitative library. Financial literacy reduces information costs, improves risk perception, and enhances self confidence in making investment decisions. Literate individuals are more likely to participate in stock markets. Literacy and wealth are jointly determined over the life cycle. Young adults with higher literacy understand compound interest, diversification, and risk return trade offs, leading to stronger intentions to invest. Parental communication about money matters predicts saving and investment behavior among teenagers. Early intervention through school based programs integrated with math curriculum produces lasting effects on financial capability. Technology assisted decision support complements formal literacy training in bridging the gap between knowledge and action. Closing the gender gap in financial literacy requires building confidence alongside knowledge transfer.
subject: Artikel
  topic: section
subject: financial literacy
  topic: keywords
subject: investment intention
  topic: keywords
subject: young adults
  topic: keywords
subject: stock market participation
  topic: keywords
subject: saving behavior
  topic: keywords
creator: Didit Darmawan
creator: Rahayu Mardikaningsih
rights: Copyright (c) 2023 Jurnal Ekonomi dan Bisnis
date: 2023-07-28
publication date: 2023-07-28
starting page: 71
ending page: 84

Peran Kreativitas dalam Membangun Loyalitas Konsumen yang Berkelanjutan
type: item
description: This library research examines how business creativity contributes to customer loyalty and identifies creative practices most effective for building and sustaining long-term loyalty. Synthesis of literature from marketing, consumer behavior, and creativity studies reveals that creativity contributes to loyalty through creating memorable experiences, building emotional connections, fostering a sense of community and shared identity, personalizing interactions to make customers feel special, and systematically orchestrating positive surprises. The most effective creative practices include creating consumption rituals, storytelling that positions customers as characters within brand narratives, designing physical or virtual spaces for exploration and discovery, developing systematic yet unpredictable surprises, empowering employees for creative initiatives, creative post-purchase communication, and creating integrated cross-channel experiences with surprises at each touchpoint. Loyalty built through creativity tends to be more durable and more resistant to competitive attacks because it is based on emotional bonds and unique experiences that cannot be easily replicated.
subject: Artikel
  topic: section
subject: business creativity
  topic: keywords
subject: customer loyalty
  topic: keywords
subject: experiential marketing
  topic: keywords
subject: creative practices
  topic: keywords
subject: emotional connection
  topic: keywords
subject: customer engagement
  topic: keywords
subject: relationship marketing
  topic: keywords
creator: Yusuf Rahman Al Hakim
rights: Copyright (c) 2023 Jurnal Ekonomi dan Bisnis
date: 2023-07-28
publication date: 2023-07-28
starting page: 52
ending page: 70

Peran Kepemimpinan dalam Membangun Budaya Kinerja Tinggi dan Kebertahanan Organisasi
type: item
description: Leadership fosters a culture of high performance and resilience through setting an example, reinforcing values, and creating psychological safety. Level 5 leaders, with personal humility and professional resolve, build a culture of discipline that confronts brutal realities without losing trust. Servant leadership fosters a culture of empowerment and organizational citizenship behavior. Resilient leadership cultivates a culture of mindfulness through the five principles of high-reliability organizations. Cultural formation occurs through primary reinforcement mechanisms, including leaders’ responses to crises. The psychological safety created by leaders is the foundation for learning and adaptive behavior. Cultural transformation requires an eight-stage change process, from creating a sense of urgency to embedding change. Trust, built through a leader’s competence, virtue, and integrity, links leadership to a high-performance culture. A culture of learning from failure enhances long-term resilience. Ambidextrous leaders balance exploration and exploitation and manage distinct subcultures.
subject: Artikel
  topic: section
subject: leadership
  topic: keywords
subject: high-performance culture
  topic: keywords
subject: organizational resilience
  topic: keywords
subject: psychological safety
  topic: keywords
subject: cultural change
  topic: keywords
creator: Mochamad Irfan
creator: Didit Darmawan
rights: Copyright (c) 2023 Jurnal Ekonomi dan Bisnis
date: 2023-01-27
publication date: 2023-01-27
starting page: 71
ending page: 84

Proses Adaptasi Perusahaan Terhadap Perubahan Teknologi Informasi serta Faktor-Faktor Penentu Keberhasilan
type: item
description: This library research examines how firms adapt to information technology changes and identifies factors distinguishing successful adaptation from failure. Synthesis of literature from strategic management, organizational behavior, and information systems reveals that adaptation unfolds through awareness, evaluation, implementation, and learning stages. Individual-level adaptation is shaped by perceived usefulness and ease of use, social support, self-efficacy, and ambiguity tolerance. Ten factors differentiate successful from failed adaptation: visible leadership commitment, balanced resource allocation, structural flexibility, human capital quality, experimentation-tolerant culture, professional change management, strategic integration, decision speed, strategic partnerships, and persistence through initial difficulties. Managers should allocate substantial resources to training and support rather than focusing solely on technology procurement. Organizations need mechanisms to capture learning from each adaptation cycle to reduce future adaptation costs.
subject: Artikel
  topic: section
subject: organizational adaptation
  topic: keywords
subject: information technology change
  topic: keywords
subject: technology adoption
  topic: keywords
subject: digital transformation
  topic: keywords
subject: change management
  topic: keywords
subject: IT capability
  topic: keywords
creator: Rahayu Mardikaningsih
creator: Siti Nur Halizah
rights: Copyright (c) 2023 Jurnal Ekonomi dan Bisnis
date: 2023-01-27
publication date: 2023-01-27
starting page: 52
ending page: 70

Nilai Profesionalisme yang Relevan dan Strategi Pengembangannya di Organisasi Modern
type: item
description: Professionalism values are critical for modern organizations facing rapid change, digital transformation, and diverse workforces. Through systematic literature review and thematic synthesis, this study identifies seven professionalism values relevant to modern organizations: integrity, personal accountability, continuous competence, collaboration and mutual respect, adaptability to change, fairness and objectivity, and effective transparent communication. These values form an integrated system where weakness in one value cannot be compensated by strength in another. A systematic approach to developing these values comprises nine interconnected components: explicit articulation and ongoing socialization of values, integration into recruitment and selection, reflective training using case studies and role play, incorporation into performance appraisal with significant weighting, consistent reward and consequence systems, leadership development focused on role modeling, anonymous reporting mechanisms with whistleblower protection, continuous evaluation and improvement of programs, and creation of reinforcing rituals and symbols. Modern organizations cannot rely on individual conscience alone; systemic HRM interventions are essential. The framework bridges professional ethics literature and HRM literature, offering evidence based guidance for practitioners. Implementation must begin with leadership commitment, as role modeling is the most powerful influence mechanism.
subject: Artikel
  topic: section
subject: professionalism values
  topic: keywords
subject: professional ethics
  topic: keywords
subject: HR development
  topic: keywords
subject: organizational culture
  topic: keywords
subject: integrity
  topic: keywords
subject: accountability
  topic: keywords
subject: ethical leadership
  topic: keywords
creator: Rahayu Mardikaningsih
creator: Mila Hariani
rights: Copyright (c) 2022 Jurnal Ekonomi dan Bisnis
date: 2022-07-29
publication date: 2022-07-29
starting page: 71
ending page: 84

Struktur Naratif Storyselling serta Mekanisme Psikologis Pembentukan Loyalitas dan Advokasi Merek dalam Pemasaran Modern
type: item
description: This research examines effective narrative structures in storyselling and psychological mechanisms linking storyselling to brand loyalty and advocacy. Synthesis of literature from cognitive psychology, marketing, and communication studies reveals that effective storyselling requires identifiable characters, credible conflict, gradual resolution, and careful management of pacing and supporting elements. Nine psychological mechanisms explain the storyselling-loyalty relationship: narrative transportation, character identification, emotional transfer, episodic memory formation, social identity integration, perceived authenticity, social learning, narrative gaps, cultural capital accumulation, and community belonging. Storyselling represents a fundamental strategy for building psychological relationships between consumers and brands that persist through product quality fluctuations or competitive pressure. Success requires deep audience understanding, cross-platform consistency, and willingness to display vulnerability that enhances authenticity.
subject: Artikel
  topic: section
subject: storyselling
  topic: keywords
subject: narrative transportation
  topic: keywords
subject: brand loyalty
  topic: keywords
subject: consumer advocacy
  topic: keywords
subject: emotional persuasion
  topic: keywords
subject: narrative structure
  topic: keywords
subject: psychological mechanism
  topic: keywords
creator: Rahayu Mardikaningsih
creator: Dita Nurmalasari
rights: Copyright (c) 2022 Jurnal Ekonomi dan Bisnis
date: 2022-01-28
publication date: 2022-01-28
starting page: 67
ending page: 84

Mekanisme Psikologis dalam Hubungan Antara Pengangkatan Isu Sosial oleh Brand dengan Loyalitas Konsumen Jangka Panjang
type: item
description: This research examines consumer loyalty formation toward brands that consistently raise social issues. Synthesis of literature from marketing, social psychology, and business ethics reveals that loyalty develops through sequential stages of attention, credibility evaluation, emotional attachment, and social confirmation. Nine psychological factors moderate the relationship between perceived brand social commitment and loyalty: moral identity, skepticism toward corporate motives, need for uniqueness, personal issue involvement, institutional trust, temporal orientation, reference group pressure, life satisfaction, and political education. Brands successfully building long-term loyalty demonstrate authenticity through consistency between claims and practices while maintaining product quality equal to non-social competitors. Without understanding these moderating factors, social issue marketing strategies may produce outcomes contradicting intended goals.
subject: Artikel
  topic: section
subject: consumer loyalty
  topic: keywords
subject: social issue branding
  topic: keywords
subject: psychological moderation
  topic: keywords
subject: brand authenticity
  topic: keywords
subject: moral identity
  topic: keywords
subject: cause-related marketing
  topic: keywords
subject: corporate social responsibility
  topic: keywords
creator: Dita Nurmalasari
creator: Didit Darmawan
rights: Copyright (c) 2022 Jurnal Ekonomi dan Bisnis
date: 2022-07-29
publication date: 2022-07-29
starting page: 55
ending page: 70

Umpan Balik 360 Derajat dan Umpan Balik Korektif untuk Pengembangan Karyawan
type: item
description: The process of providing performance feedback for development requires a supportive feedback environment characterized by availability, quality, timeliness, credibility, and respect. An individual’s attitude toward feedback determines their receptiveness to it. 360-degree feedback provides a multi-source perspective for development. Strength-based feedback identifies and reinforces positive behaviors. Effective corrective feedback follows the SBI (Situation-Behavior-Impact) principle with the recipient’s involvement in the improvement plan. Proactive feedback-seeking behavior is facilitated by a quality relationship with the supervisor. Real-time feedback is more effective than delayed feedback. Action plans and follow-up transform information into behavioral change. A feedback culture begins with leadership by example from top management and training for all employees.
subject: Artikel
  topic: section
subject: performance feedback
  topic: keywords
subject: employee development
  topic: keywords
subject: 360-degree feedback
  topic: keywords
subject: corrective feedback
  topic: keywords
subject: feedback culture
  topic: keywords
creator: Didit Darmawan
rights: Copyright (c) 2022 Jurnal Ekonomi dan Bisnis
date: 2022-01-28
publication date: 2022-01-28
starting page: 54
ending page: 66

Kepemilikan Manajerial dan Kebijakan Keuangan Perusahaan
type: item
description: Managerial ownership aligns the incentives of managers and shareholders in agency theory, thereby reducing conflicts of interest. At low to moderate ownership levels, increased ownership encourages more optimal debt, dividend, and investment policies. At very high ownership levels, an entrenchment effect occurs in which managers become overly powerful. The relationship between managerial ownership and firm value follows an inverted U-curve with an optimal point at moderate ownership levels. Endogeneity issues complicate the identification of causal relationships because both variables are jointly determined. Interactions with other governance mechanisms, such as institutional ownership and board composition, influence the effectiveness of managerial ownership. Family-owned firms exhibit different patterns due to non-financial motivations such as reputation and the desire to pass on the business. Governance design must consider the cost-benefit trade-offs and the firm’s specific characteristics.
subject: Artikel
  topic: section
subject: managerial ownership
  topic: keywords
subject: financial policy
  topic: keywords
subject: agency theory
  topic: keywords
subject: corporate governance
  topic: keywords
creator: Ella Anastasya Sinambela
creator: Rahayu Mardikaningsih
rights: Copyright (c) 2019 Jurnal Ekonomi dan Bisnis
date: 2019-07-26
publication date: 2019-07-26
starting page: 65
ending page: 80

Pendekatan Branding bagi Petani Kecil pada Pasar Produk Pertanian Organik dan Produk Khas Lokal
type: item
description: Smallholder farmers face challenges in accessing markets and capturing value from their organic or region specific agricultural products. Brand building offers a pathway to differentiate products, command premium prices, and build customer loyalty. Digital platforms enable direct farmer consumer relationships with minimal marketing budgets. Product advantages including traditional cultivation methods, local varieties, or geographic uniqueness form foundations for authentic brand stories. Visual packaging design communicates identity and quality signals at first point of contact. Value based pricing aligns product prices with perceived benefits from health, environmental sustainability, and farmer welfare. Organic certification or geographical indication registration builds credibility with skeptical consumers. Collective brands managed through cooperatives or producer associations share costs and increase bargaining power. Innovation into processed products extends shelf life, adds value, and reduces seasonal dependency. Legal brand registration protects intangible assets from counterfeiting. Partnerships with local government, universities, and private sector accelerate resource access and market reach. Positive customer experiences turn satisfied buyers into credible brand ambassadors through word of mouth recommendations. Smallholder farmers with limited resources can implement sequential low cost branding steps starting from trademark registration, social media presence, and simple packaging. Consistent quality maintenance and responsive customer service sustain long term brand equity.
subject: Artikel
  topic: section
subject: smallholder farmers
  topic: keywords
subject: brand building
  topic: keywords
subject: local agricultural products
  topic: keywords
subject: organic certification
  topic: keywords
subject: digital marketing
  topic: keywords
subject: value based pricing
  topic: keywords
subject: collective brand
  topic: keywords
creator: Nugrahini Susantinah Wisnujati
creator: Rahayu Mardikaningsih
creator: Mila Hariani
rights: Copyright (c) 2019 Jurnal Ekonomi dan Bisnis
date: 2019-07-26
publication date: 2019-07-26
starting page: 49
ending page: 64

Analisis Perbedaan Kinerja Reksadana Konvensional dan Reksadana Syariah
type: item
description: Comparing the performance of conventional and Sharia mutual funds requires an understanding of the appropriate measurement methods and the factors that influence results. The Sharpe ratio, Treynor ratio, and Jensen alpha are three key metrics, each with its own strengths and limitations. Sharia screening narrows the investment universe but eliminates highly leveraged stocks. Differences in benchmarks between conventional and Sharia indices represent the most critical methodological issue in the comparison. Additional costs for Sharia certification increase the expense ratio of Sharia mutual funds. Performance differences depend on the phase of the business cycle, as Sharia mutual funds are more resilient during crises. Regulatory differences across countries add to the complexity of cross-country comparisons. Investors need to consider all factors simultaneously and use a long evaluation period. Regulators need to improve reporting transparency and standardize measurement methods.
subject: Artikel
  topic: section
subject: conventional mutual funds
  topic: keywords
subject: sharia mutual funds
  topic: keywords
subject: sharpe ratio
  topic: keywords
subject: treynor ratio
  topic: keywords
subject: jensen alpha
  topic: keywords
creator: Jahroni Jahroni
creator: Didit Darmawan
rights: Copyright (c) 2019 Jurnal Ekonomi dan Bisnis
date: 2019-07-26
publication date: 2019-07-26
starting page: 37
ending page: 48

Analisis Perubahan Pola Pengambilan Keputusan serta Pendorong Psikologis Konsumsi Berlebihan di Platform Jual Beli Daring
type: item
description: This library research examines how digital marketplaces transform consumer decision-making structures and identifies psychological mechanisms driving consumptive behavior. Analysis of literature from psychology, marketing, and human-computer interaction reveals that marketplaces replace linear conscious decision processes with non-linear cycles triggered by external stimuli. Pain of paying elimination, artificial scarcity, reward variability, social validation, and information overload work simultaneously to encourage impulsive purchases. Interface design removing natural stopping points and algorithms personalizing product recommendations amplify each psychological mechanism. The study concludes that consumptive behavior in digital marketplaces represents predictable responses to environments systematically designed to exploit cognitive biases rather than mere individual self-control weakness. These findings provide theoretical foundations for regulation targeting dark design patterns and for developing digital literacy programs addressing online shopping psychology.
subject: Artikel
  topic: section
subject: digital marketplace
  topic: keywords
subject: consumptive behavior
  topic: keywords
subject: decision-making structure
  topic: keywords
subject: psychological mechanism
  topic: keywords
subject: interface design
  topic: keywords
subject: impulsive buying
  topic: keywords
subject: cognitive bias
  topic: keywords
creator: Dita Nurmalasari
creator: Rahayu Mardikaningsih
rights: Copyright (c) 2019 Jurnal Ekonomi dan Bisnis
date: 2019-07-26
publication date: 2019-07-26
starting page: 22
ending page: 36

Manajemen Rantai Pasok untuk Membangun Keunggulan Kompetitif Usaha
type: item
description: Supply chain management is a fundamental strategy for companies to build business strength and competitive advantage. Effective integration among suppliers, manufacturers, and distributors enables cost efficiency while ensuring responsiveness to market changes. An adaptive and resilient supply chain provides the ability to recover from disruptions and adapt to a dynamic environment. The Supply Chain Operations Reference Model provides a systematic framework for measuring and continuously improving supply chain performance. Long-term partnerships with key suppliers are more beneficial than short-term transactional relationships. Integrated information systems reduce uncertainty and variability through real-time data sharing. Reliable logistics enhance customer satisfaction through fast and accurate delivery. Business continuity planning protects operations from unexpected external disruptions. Trust-based collaboration among supply chain members creates a competitive advantage that is difficult to replicate.
subject: Artikel
  topic: section
subject: supply chain management
  topic: keywords
subject: competitive advantage
  topic: keywords
subject: logistics integration
  topic: keywords
subject: strategic partnerships
  topic: keywords
subject: operational resilience
  topic: keywords
creator: Arif Rachman Putra
creator: Mochamad Irfan
creator: Didit Darmawan
rights: Copyright (c) 2019 Jurnal Ekonomi dan Bisnis
date: 2019-01-25
publication date: 2019-01-25
starting page: 75
ending page: 88