EBIS: Journal of Economy and Business with e-ISSN number: 2809-0713 | p-ISSN number: 2088-6152 is a journal published by Faculty of Economics, Sunan Giri University of Surabaya. EBIS aim to provide a platform for researchers to share studies on topics such as business marketing, finance, human resources, economy management and monetary economics. We contribute to academic discussions and help shape business practices and economic policies. This journal discusses and contains scientific articles from research which will discuss the world of economics. This journal is published regularly twice a year every January and July. The articles may be written in Indonesian or English. Authors need to register with the journal prior to submission.
Pengaruh Kesadaran Kesehatan dan Kewajaran Harga terhadap Keputusan Pembelian Buah di Superindo Sidoarjo
At this time, it has been found that many consumers rarely consume fruit due to too many sweet foods containing artificial sweeteners. This study was conducted with the aim of knowing the effect of health awareness and price fairness on purchasing decisions for fruits at Superindo Sidoarjo. This research uses a quantitative approach so that the research is in the form of numbers. This research was conducted with several tests, namely, normality test, heteroscedasticity test, autocorrelation test, f test, t test, and coefficient of determination through the spss version 26 analysis tool. The population is fruit buyers at Superindo Sidoarjo with a sample of 100 respondents obtained based on purposive sampling technique. Based on the research that has been done, the results show that there is a positive influence between health awareness and price fairness on purchasing decisions. With the results of this study, it is hoped that the availability of various kinds of fruit at Superindo will continue to be carried out as a form of consumer support related to healthy food through fruit consumption as a purchasing decision behavior in meeting needs.
Copyright (c) 2024 Jurnal Ekonomi dan Bisnis
Pengamatan Kepuasan Pelanggan Melalui Peran Negara Asal dan Suasana Toko Starbucks di Surabaya
This study aims to observe Starbucks customer satisfaction in Surabaya through the variables of country of origin and store atmosphere. The research method used an online questionnaire with purposive sampling, involving 101 respondents. Data analysis used multiple linear regression to determine the effect of independent variables on the dependent variable. The results showed that the variables of country of origin and store atmosphere had a significant effect on customer satisfaction. The R Square value of 0.674 indicates that these two variables contribute 67.4% to customer satisfaction. Starbucks needs to improve the store atmosphere to make it more comfortable and in line with local customer preferences to maintain and increase customer satisfaction. This research is in line with previous studies which state that country of origin and store atmosphere have a significant influence on customer satisfaction.
Peningkatan Kualitas Sumber Daya Manusia Berdasarkan Penerapan Manajemen Perubahan
This study aims to explore strategies for implementing effective change management in improving the quality of human resources (HR) in an organizational environment. The main focus is to identify strategies that can be used to manage change related to HR development, as well as explore the process of implementing change management, the role of leaders in organizing change, and efforts to overcome obstacles that arise. The research method uses a qualitative literature study approach to analyze theories, concepts, and related findings. The results and discussion highlight the strategy for implementing change management, implementation in the organization, and evaluation of its effectiveness. Evaluation of the effectiveness of change management implementation includes measuring the impact of changes on the quality of human resources and the process of adjustment and continuous learning. This study is expected to provide practical guidance for organizations in improving HR quality through appropriate strategy, implementation, and evaluation.
Harga dan Atribut Produk Serta Pengaruhnya terhadap Minat Beli
Purchase intention is a reflection of consumer actions to plan purchases of certain products or brands in the future. Marketing strategies can be focused on pricing strategies and offering attractive product attributes to open up opportunities to increase consumer buying interest. This study aims to analyze and determine the effect of price variables and product attributes on consumer purchase intention. This quantitative study took 100 respondents. Respondents were 100 students who were interested in buying a laptop because of the demands to support the lecture process during the Covid-19 pandemic. The sampling technique was purposive sampling method. Questionnaires were distributed to respondents through WhatsApp media. The analysis tool is multiple linear regression analysis. Based on the results of the study, it was found that price and product attributes had a significant partial and simultaneous effect on purchase intention. The price variable is the dominant influence on purchase intention.
Studi Kepustakaan: Indikator Budaya Organisasi dan Kinerja Organisasi Serta Hubungan Antar Variabel
This study aims to conduct a literature study related to indicators of organizational culture and organizational performance and the relationship between variables. The research method used is a literature study by reviewing journal articles, books, and other literature sources. The results showed that organizational culture has several main indicators, such as employee participation in organizational plans, acceptance of new ideas and perspectives of encouragement for team contributions, encouragement for innovation and creativity, rewards and recognition. Meanwhile, organizational performance can be measured through two main indicators, namely financial and non-financial indicators. There is a significant relationship between organizational culture and organizational performance, where a strong organizational culture that is aligned with organizational goals will encourage improved organizational performance. The conclusion of this study is the importance of building a positive organizational culture to support optimal organizational performance.
Perlindungan dan Penegakan Hukum terhadap Pemalsuan Merek Terkenal yang Terjadi di Marketplace
The development of technology and the internet has facilitated transactions through marketplaces, but it also increases the risk of counterfeiting famous marks. This research aims to identify the forms of famous mark counterfeiting in the marketplace, as well as evaluate the effectiveness of existing legal protection and law enforcement. Using a qualitative approach through a literature study, this research finds that counterfeiting of famous marks occurs in various forms and is often difficult to detect. Existing legal protections, such as the Trademark and Trade Law in Indonesia, still face various challenges in its implementation. Comprehensive measures involving the active role of brand rights holders, the government, and marketplace platforms are needed to improve the effectiveness of protection and enforcement against counterfeiting of famous marks. Strong implementation and synergy between relevant parties are expected to minimize the practice of counterfeiting famous marks and create a healthy trade climate.
Hubungan Antara Praktik Manajemen Sumber Daya Manusia dan Komitmen Organisasi
Human resources are important assets for organizations to achieve goals. Managing human resources through human resource management (HRM) practices has become a strategic issue. This study analyzes the relationship between HRM practices and employee organizational commitment. Literature review is used to examine HRM practices such as recruitment, selection, training, development, performance appraisal, employee rewards, and employee welfare policies. Effective HRM practices enhance employees' abilities, motivation, and opportunities to contribute, which have a positive impact on productivity and employee satisfaction. The mechanism of this relationship involves social exchange theory, social identity, and expectations. Contextual factors such as organizational culture, leadership style, and individual employee characteristics also influence this relationship. The study results suggest that effective HRM practices can increase organizational commitment, which in turn supports the achievement of organizational goals.
Penggelapan Uang Elektronik: Ancaman, Sanksi, dan Peran Regulasi dalam Perlindungan Konsumen
The regulation of the crime of electronic money laundering in Indonesia involves various laws, with the main focus on Law Number 8 Year 2010 on the Prevention and Eradication of Money Laundering (PPTPU Law). In addition, Law No. 11/2008 on Electronic Information and Transactions (ITE Law) as well as regulations from regulatory agencies such as Bank Indonesia (BI) and the Financial Services Authority (OJK) also come into play. These regulations reflect the Indonesian government's commitment to protecting the integrity of the financial sector and preventing the misuse of electronic funds. E-money embezzlement is defined as an unlawful act of intentionally taking control of electronic money belonging to another person, including manipulation of electronic accounts, illegal diversion of funds, and abuse of authority in electronic transactions. The PPTPU Law is the central instrument in this regulation, which continues to adapt to technological developments and global financial trends. Criminal penalties for electronic money laundering include imprisonment and fines, which vary depending on the extent of the loss, the scale of the crime, and the role of the perpetrator. It is important to refer directly to the EFT Law for a detailed understanding of criminal threats and sanctions. In addition to law enforcement measures, regulations also need to address consumer protection aspects in digital financial services. This includes service providers' responsibility for the security of consumer funds, compensation mechanisms, and the involvement of supervisory agencies such as BI and OJK in ensuring consumer safety.
Penetapan Harga dan Inovasi Produk Sebagai Keunggulan Kompetitif Pada UMKM
MSMEs are the hope of every country to be able to contribute to state revenue. The government pays special attention by issuing policies that make it easier for its citizens to open MSME-type businesses. This results in increasingly unlimited competition. For this reason, every MSME actor is expected to have a competitive advantage to survive in market competition. This study aims to see whether competitive advantage is influenced by pricing intelligence and product innovation. The research was conducted using multiple linear regression data analysis. The results showed that competitive advantage in MSMEs can be influenced by pricing intelligence. Research also shows that product innovation has a significant influence on the competitive advantage of MSMEs. Researchers also proved that competitive advantage is significantly influenced by pricing intelligence and product innovation together.
Pengaruh Kepercayaan Merek dan Citra Merek Terhadap Minat Beli Ulang Mie Gacoan di Kota Surabaya
Changing times and shifts in consumption patterns have undergone various transformations and adaptations to meet consumer demands and preferences. Likewise, Mie Gacoan is a popular food in Surabaya, has a strong brand image with a unique noodle texture icon and delicious taste. This study aims to explore the effect of brand trust and brand image on repurchasing intention of Mie Gacoan in Surabaya in order to strengthen the brand and develop an effective marketing strategy. The research method used is quantitative with data collection techniques in the form of observations and questionnaires which are distributed to consumers of Gacoan Noodle food. The research sample consisted of 100 respondents who were randomly selected from various age groups and consumer backgrounds. It is hoped that the results of this research can provide input for companies in developing effective marketing strategies to increase consumer repurchase interest in Mie Gacoan food. In addition, this research can also be a reference for other researchers who are interested in examining the influence of brand factors on repurchase intention in the context of the food industry. The results of the study indicate that there is a positive and significant relationship between brand trust and repurchase intention of Mie Gacoan. In addition, research also found that brand image has a positive and significant impact on repurchase intention.
Copyright (c) 2022 Jurnal Ekonomi dan Bisnis
Strategi Keuangan Unggul: Membedah Peran Ekonomi Keluarga dan Gaya Hidup dalam Menentukan Minat Menabung di Kecamatan Waru, Sidoarjo
This study aims to analyze superior financial strategies by dissecting the role of family economy and lifestyle in determining the interest in saving in Waru District, Sidoarjo. The success of individuals in managing their personal finances is often influenced by factors such as family income, spending policies, and lifestyle patterns. The research method used is quantitative with questionnaires distributed to respondents in Waru District. The collected data were analyzed using statistical techniques and regression models to identify the relationship between the variables studied. The results showed that family economy plays an important role in determining saving behavior. Families with higher incomes tend to have a greater interest in saving. However, lifestyle also affects saving decisions, where a consumptive lifestyle can inhibit saving interest despite high family income
Copyright (c) 2023 Jurnal Ekonomi dan Bisnis
Keberhasilan Berwirausaha Ditinjau dari Faktor Keterampilan dan Efikasi Diri: Studi Kasus Pada Pedagang Kaki Lima di Gading Fajar Sidoarjo
This study aims to investigate the relationship between skills and self-efficacy factors with entrepreneurial success. Skills and self-efficacy are two important factors that can influence the success of an entrepreneur. The research method used is a quantitative study by collecting data through questionnaires distributed to street vendors in the city of Sidoarjo. The results of the study show that the two factors, namely skills and self-efficacy have a significant influence on the success of entrepreneurship. Entrepreneurs who have good skills and high levels of self-efficacy tend to achieve higher levels of success in their endeavors. The skills needed to run a successful business include industry knowledge, managerial expertise, marketing skills, and the ability to adapt to market changes. In addition, high self-efficacy also plays an important role in achieving entrepreneurial success. Entrepreneurs who have a strong belief in their ability to overcome challenges, make sound decisions, and face risks have a higher tendency to overcome obstacles and achieve their goals.
Pengaruh Sosial Media Marketing dan Ekuitas Merek Terhadap Respon Konsumen Starbuck Coffee di Surabaya
Starbuck is an international coffee shop chain that is well known throughout the world. Starbucks was founded in 1971 in Seattle, United States, and since then has become one of the most iconic and popular coffee brands. Starbuck is known for its wide range of high quality coffees, signature drinks and snacks served in a comfortable and warm atmosphere. One of the unique features of Starbucks is the personalization of orders. Customers can customize their drink according to their personal preferences, such as choosing the type of coffee, temperature, additional flavors and type of milk. This provides a unique and customized experience for each customer. The purpose of making the article is that the writer wants to analyze and find out how much influence social media marketing and brand equity have on consumer response at Starbuck Coffee Surabaya. The selected population is Starbuck consumers in the city of Surabaya. The author uses 100 respondents as a research sample. The author determines two independent variables and one dependent variable in this study. In addition, the data will be analyzed using multiple linear regression analysis techniques. This study shows the results that social media marketing has a significant effect on consumer response. Apart from social media marketing, brand equity also has a significant effect on consumer response.
Dampak Stres Kerja dan Pengalaman Kerja Terhadap Niat Berpindah Kerja
Turnover intention is a central issue in the contemporary work environment, with work stress and work experience emerging as critical factors influencing an individual's decision to seek new job opportunities. This study aims to analyze the relationship between work stress and work experience on turnover intention as well as the managerial implications that may be relevant in overcoming this problem. The research method uses a quantitative approach by collecting data that can be measured and analyzed statistically to answer research questions. Questionnaires will be distributed to the selected sample, namely employees who are property sales executives in the Surabaya area. Samples were taken by accidental technique at the property company so that there were 100 employees. After the data is collected, statistical analysis will be carried out to interpret the results using statistical tools such as SPSS. The analysis tool is multiple linear regression. In conclusion, work stress and work experience have a significant impact on turnover intention. By dealing with job stress and increasing positive work experience, management can reduce turnover intention and support better employee retention.
Copyright (c) 2013 Jurnal Ekonomi dan Bisnis
Kontribusi Dari Beban Kerja dan Fasilitas Kerja Sebagai Penentu Niat Berpindah Kerja
The purpose of the current study is to identify the factors of turnover intention to change jobs based on the contribution of workload and work facilities. This research will use causal research with quantitative methods. As an analytical tool this research will use multiple linear regression methods. The sample size of this study was 86 employees of PT. ABC is the total number of employees working in the company. The findings of this study reveal that workload and work facilities do affect the turnover intention. Every organization has different dynamics and needs, so it's important to take the right steps. The workload continues without improving working conditions, so the turnover intention to become stronger. Likewise for work facilities which require investment in good work facilities so that they play an important role in minimizing the turnover intention.
Copyright (c) 2012 Jurnal Ekonomi dan Bisnis
Studi Tentang Pengaruh Daya Tarik Promosi, Media Digital dan Kelompok Referensi Terhadap Pembelian Impulsif Pada Marketplace Tokopedia
The rapid growth of shopping that uses multiple channels during the buying process results in consumers being indirectly driven to impulsive behavior. Technological developments, especially digital media platforms, have changed the way consumers interact when shopping. Where digital media plays an important role for companies to visually display their products and attract consumers. This study aims to determine the effect of promotions, digital media, and reference groups on consumer impulse buying. This study uses a quantitative approach by distributing questionnaires through the Google form. Data was collected through a questionnaire which included statements about impulsive buying behavior, promotions, use of digital media, and the influence of reference groups. This study takes research subjects from users of the Tokopedia e-commerce platform who live in the city of Surabaya. A total of 120 respondents were selected as research samples by purposive sampling method. The results of this research show that promotions have a significant effect on consumer impulse purchases. Special offers, can encourage higher impulse shopping. In addition, digital media was also found to have an effect on impulse buying. Attractive advertisements can make consumers interested in making purchases without prior consideration. Furthermore, reference group influence also plays an important role in impulse buying and the effect is significant. When someone sees friends or family buying something interesting, they tend to be compelled to buy the item too without considering whether it is really needed.
Copyright (c) 2018 Jurnal Ekonomi dan Bisnis
Pengaruh Hedonisme dan Informasi Produk Terhadap Sikap Pada Iklan Erigo
The existence of the times always has an impact on changes in lifestyle and also the style of dress. Therefore, the world of fashion is referred to as a business stage for investors to develop their business. Fashion seems to be a characteristic of everyone, especially among teenagers. Marketing management of a product needs to know consumer attitudes towards advertising. The research was conducted to determine the effect of hedonism and product information on attitudes in Erigo advertisements. The data analysis technique used in this study uses multiple linear regression analysis techniques. Based on the research, it can be concluded that hedonism has a significant influence on attitudes towards advertising, further research shows that product information also has a significant effect on attitudes towards advertisements.
Pengaruh Modal Finansial, Motivasi Kewirausahaan, dan Lingkungan Masyarakat Terhadap Niat Berwirausaha
This study aims to investigate the effect of financial capital, entrepreneurial motivation, and the community environment on entrepreneurial intentions. The main objective of this study is to understand the factors that can influence an individual's desire to engage in entrepreneurial activities. This study will use quantitative research methods and collect data through questionnaires. The research sample will consist of 100 respondents in the community in Kedungrejo Village, Waru, Sidoarjo City who have the potential to become entrepreneurs. This study uses accidental sampling method in sampling. The collected data will be analyzed using multiple linear regression analysis techniques to test the influence relationship between the variables of financial capital, entrepreneurial motivation, and the community environment on entrepreneurial intentions. The results of data analysis using multiple linear regression methods show that financial capital, entrepreneurial motivation, and the community environment significantly influence entrepreneurial intentions. The research findings show that the higher the financial capital owned by individuals, the higher their intention to become entrepreneurs. In addition, strong entrepreneurial motivation is also positively related to high entrepreneurial intentions. A conducive social environment for entrepreneurship also has a positive impact on individual entrepreneurial intentions.
Peran Karakteristik Kewirausahaan dan Inovasi Terhadap Kinerja Umkm di Kota Sidoarjo
This paper explores the role of entrepreneurial characteristics and innovation in the performance of MSMEs in Sidoarjo City. The study adopts a quantitative associative method to investigate relationships between variables. Data were collected through survey techniques using questionnaires distributed to relevant respondents engaged in e-commerce activities within the Sidoarjo region. The findings highlight the importance of entrepreneurial characteristics and innovation in shaping MSME performance. Entrepreneurial characteristics encompass attributes, skills, and attitudes of business owners or managers that contribute to effective business operations. The paper further underscores the significance of innovation in enhancing product quality, creating competitive advantages, and expanding market share for MSMEs.
Copyright (c) 2016 Jurnal Ekonomi dan Bisnis
Keadilan Organisasi dan Lingkungan Kerja: Peran Membentuk Kepuasan Kerja Para Karyawan
This study examines the influence of organizational justice and work environment on employee job satisfaction within a company. Job satisfaction is a crucial factor in motivating and retaining employees within an organization. Organizational justice, encompassing distributive, procedural, and interactional justice, along with a conducive work environment, is identified as pivotal variables affecting job satisfaction. The research was conducted by sampling 100 employees from a population of 166 in a company located in Pasuruan. Data collection was carried out through questionnaires distributed via Google Form. The results of the data analysis using multiple linear regression technique indicate that organizational justice and work environment significantly influence job satisfaction, with an impact of 46.1%. The conclusion drawn from this research is that companies need to maintain organizational justice and create a conducive work environment to enhance employee job satisfaction.
Pengaruh Dari Atmosfer Toko dan Diskon Harga Terhadap Niat Pembelian Konsumen Superindo di Surabaya
This study aims to examine the effect of store atmosphere (store atmosphere) and price discounts on consumer purchase intentions. Store atmosphere refers to the sensory and emotional experiences created in a store, such as interior design, lighting, background music and aromas. Price discount refers to offering a lower price than the normal price as a stimulus to encourage purchases. This study uses a quantitative approach to the survey method. Data was collected through a questionnaire which was distributed to a sample of consumers who visited Superindo in the city of Surabaya. The sample used in this study was 180 respondents who were randomly selected. Data analysis was performed using multiple linear regression methods. The results of the study show that the store atmosphere has a significant positive effect on purchase intention. In this case, the sensory and emotional experiences offered by the store can influence consumer interest in buying products. In addition, price discounts also have a significant positive effect on consumer purchase intentions. Attractive price discount offers can motivate consumers to make purchases.
Hubungan Kerja Yang Efektif: Eksplorasi Dampak Identifikasi, Kepercayaan, dan Keadilan Organisasi Terhadap Komitmen Tenaga Kerja
This study aims to analyze the impact of organizational identification, organizational trust, and organizational justice on organizational commitment in PT. Nutrifood Indonesia Malang. Organizational commitment is an important factor affecting employee performance and retention. Therefore, further understanding of the factors that influence organizational commitment can assist companies in developing an effective human resource management strategy. The research method used is a survey using a questionnaire distributed to employees of PT. Nutrifood Indonesia Malang. Respondents with a total of 120 with purposive sampling method as a data collection technique. The questionnaire consists of measurement scales for organizational identification, organizational trust, organizational justice, and organizational commitment. The collected data were analyzed using multiple regression techniques to test the research hypothesis. The results showed that organizational identification has a significant positive impact on organizational commitment. Employees who feel identified with the organization tend to have higher levels of commitment. Organizational trust also has a significant positive impact on organizational commitment. Employees who feel they have high trust in the organization are more likely to be committed to the organization. In addition, organizational justice also has a significant positive impact on organizational commitment. Employees who feel they are treated fairly by the organization tend to have higher levels of commitment.
Pengamatan Terhadap Perilaku Pembelian Tiket: Mengungkap Faktor-Faktor Menarik Yang Mempengaruhi Niat Beli Tiket Pada Situs Traveloka di Kota Surabaya Melalui Kepercayaan dan Kredibilitas Informasi
In today's digital era, online platforms have become a popular means for consumers to purchase travel tickets. However, the success of this platform in influencing purchasing decisions still depends on the level of trust and credibility provided by information sources to consumers. For this reason, this study aims to analyze the influence of trust and credibility of information sources on the desire to buy tickets on the Traveloka website. The research method used is quantitative. For decision making techniques through random sampling who have experience in using the Traveloka site to buy travel tickets. Then the data obtained by distributing questionnaires to respondents. The research sample consisted of 130 respondents from the city of Surabaya. Data analysis was performed using multiple linear regression techniques. The results of the study show that the trust and credibility of information sources has a significant positive effect on the desire to buy tickets on the Traveloka site. This shows that consumers tend to be more inclined to buy tickets from information sources they trust and are considered credible. Consumer trust in the Traveloka site.
Copyright (c) 2021 Jurnal Ekonomi dan Bisnis
Upaya Pencapaian Efektivitas Organisasi Melalui Modal Manusia, Penghargaan Sosial, dan Penerapan Keadilan Organisasi
This study aims to analyze the effect of human capital, social rewards, and justice on organizational effectiveness. Qualified and competent human capital, social rewards given to employees, and fairness in the organization are factors that are believed to have a significant impact on organizational effectiveness. Through a literature review, this study provides information regarding the relationship between these variables and organizational effectiveness. This study uses a quantitative approach and data collection methods through the distribution of questionnaires to employees. The research sample consisted of 160 respondents who were randomly selected. The collected data were then analyzed using multiple linear regression techniques. The results of the study show that human capital has relevant skills and knowledge, is highly motivated, and receives adequate development and training, contributes significantly positively to organizational effectiveness. In addition, social rewards given to employees, such as recognition, appreciation, and incentives, have been shown to increase social bonds between employees and the organization. This in turn has a positive and significant impact on organizational effectiveness. Furthermore, fairness in the organization, which includes fair and equitable treatment of employees, affects the effectiveness of the organization.
Copyright (c) 2020 Jurnal Ekonomi dan Bisnis
Pengaruh Pengembangan Karir dan Pengalaman Mengajar Terhadap Produktivitas Kerja Guru
In the education system, the work role as a teacher and educator has a major impact on the quality of learning and the development of knowledge. Work productivity is an important element to ensure the quality of education is maintained. This study aims to analyze the influence of career development and teaching experience. This study uses a quantitative approach using a questionnaire instrument to collect data from 100 teachers who are in the city of Sidoarjo. Data were analyzed using multiple linear regression analysis to identify the relationship between the variables studied. The results of the analysis show that career development has a positive effect on teacher work productivity. Teachers who have access to career development programs tend to have a higher motivation to improve teaching quality. In addition, teaching experience also has a significant influence on teacher work productivity. Teachers who have taught for a longer period of time tend to have better teaching skills and are better able to overcome challenges in the teaching process.
Pengaruh Harga Yang Dirasakan dan Online Consumer Review Terhadap Perilaku Pembelian Lintas Platform Pada Aplikasi Tiktok Shop di Sidoarjo
Currently, e-commerce has become the most important use of online shopping activities. This is in accordance with various events that exist in society, one of which is traditional shopping which has changed to online shopping. Thus consumers switch to buying needs online, one of which is using the Tiktok Shop application which is being widely used by people today, Tiktok Shop is not only used for content but can be used for promotion as well as selling its products. The purpose of writing this article is that the author wants to analyze and find out how much influence the perceived price and online consumer reviews have on cross-platform buying behavior on the Tiktok Shop application in Sidoarjo. The selected population is consumers who use the Tiktok Shop application in Sidoarjo who have filled out a questionnaire distributed by random sampling of 150 respondents. However, only 125 respondents were included in this study. The data will be analyzed using multiple linear regression analysis techniques. Based on this research, it provides results which state that perceived price and online consumer reviews are predictors that have a significant positive effect on cross-platform purchasing behavior.
Peranan Motivasi Guru dan Pelatihan Kerja Terhadap Prestasi Kerja Guru
This study aims to investigate the effect of teacher motivation and the level of teacher training on teacher performance. Motivation and training are considered as key factors in determining the extent to which teachers can make a significant contribution in improving the quality of education. Data was collected through a questionnaire that focused on the motivation level of teachers, their participation in training on work performance. The sample for this study was assigned to teachers in selected public and private secondary schools in the Wonokromo area of Surabaya. 100 secondary school teachers from the Wonokromo area in Surabaya participated in this study. The non-probability sampling procedure, especially purposive sampling, i.e. heterogeneous involving selected public and private secondary schools from the Wonokromo area was applied where the researcher targeted schools that were believed to be reliable for this study. From the statistical analysis of multiple linear regression, the results reveal that there is a significant influence between teacher motivation on teacher performance. In addition, the level of training also affects the work performance of teachers.
Analisis Pengaruh Kompetensi, Disiplin Kerja, dan Kepemimpinan Instruksional Terhadap Kinerja Guru Sekolah Menengah Atas Kota Malang
This study aims to determine the effect of competence, work discipline, and instructional leadership on teacher performance in the educational environment of Malang City. The research participants consisted of 100 teachers who taught in six high schools in Malang City. Data was collected using a questionnaire with accidental sampling technique. Then analyzed using statistical techniques, namely multiple linear regression. The results of the study show that teacher competence has a significant effect on teacher performance. A teacher who has better knowledge, skills, and attitudes in carrying out tasks, they tend to show higher performance. In addition, teacher work discipline also plays an important role in improving their performance. Those who have good work discipline tend to be more efficient and effective in carrying out their duties, thus having a positive impact on their performance. Furthermore, instructional leadership also has a significant influence on teacher performance. Principals or superiors who are able to provide adequate support, direction and resources to teachers can motivate them to improve the quality of teaching and learning.
Pengaruh Price Perception, Product Quality dan Distribution Channel terhadap Brand Loyalty Kopi Kapal Api di Sidoarjo
In today's competitive industry, maintaining consumer loyalty to a brand is critical to a company's long-term success. Several factors can affect brand loyalty, including price perception, product quality, and distribution channels. The purpose of this study was to determine the effect of perceived price, product quality and distribution channels on brand loyalty in Kapal Api Coffee products in Sidoarjo. The author determines 3 independent variables, namely price perception, product quality and distribution channel and 1 dependent variable, namely brand loyalty in this study. The research sample is 120 respondents. In addition, the data will be analyzed using multiple linear regression analysis techniques. This study shows the results that price perceptions have a significant effect on brand loyalty. In addition to price perception, product variant also has a significant effect on brand loyalty, and brand equity also has a significant effect on brand loyalty.
Pengaruh Kualitas Produk dan Persepsi Harga terhadap Loyalitas Pelanggan Air Minum Dalam Kemasan Le Minerale di Sidoarjo
Bottled drinking water has become a popular choice for many consumers today. In this increasingly fierce competition in the industry, bottled water brands are important. Le Mineral is a bottled drinking water product (AMDK) that was introduced to the public in 2015. This product has SNI quality and is well known for its packaging, price, distribution strategy, and overall quality. The purpose of making this article is that the writer wants to analyze and find out how much influence product quality and price perception have on customer loyalty in the packaging of the Le Minerale brand in Sidoarjo. Product quality and price perception are key factors that influence customer decisions in maintaining loyalty to a particular brand. The selected population is le minerale consumers in the city of Sidoarjo who have filled out a questionnaire distributed by random sampling of 100 respondents. These data will be analyzed using multiple linear regression analysis techniques. Based on this research, it gave results which stated that product quality and price perceptions were predictors that had a significant positive effect on customer loyalty.