Peranan Kepercayaan dan Keamanan Terhadap Minat Belanja di Tokopedia
Keywords:
trust, security, shopping interestAbstract
Modernization and changes in consumer behavior patterns encourage producers to carry out marketing activities that are completely different from the previous era. Consumers need speed and accuracy to meet their needs. The electronic trading model makes everything practical. The purpose of this study is to determine and analyze the effect of trust and security on online shopping interest at Tokopedia. Explanatory research using the survey method and the number of samples in this study were 110 respondents. The sampling technique was obtained by using the accidental sampling method. The data analysis technique is regression analysis using the SPSS program. Trust and security have a significant partial and simultaneous effect on the online shopping interest variable at Tokopedia.
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