Pengaruh Cultural Values dan Work Motivation Terhadap Organizational Citizenship Behavior pada Perusahaan Manufaktur di Surabaya
Keywords:
organizational citizenship behavior, cultural values, work motivation, manufacturing companiesAbstract
This study aims to examine the influence of cultural values and work motivation on organizational citizenship behavior among employees of manufacturing companies in Surabaya. A quantitative approach with an explanatory survey design was employed. The research is grounded in Blau’s (1964) Social Exchange Theory, reinforced by Organ’s (1988) concept of Organizational Citizenship Behavior. A sample of 100 employees was selected using purposive sampling, with the criterion of a minimum tenure of one year. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 27. The findings indicate that cultural values have a positive and significant effect on organizational citizenship behavior, work motivation has a positive and significant effect on organizational citizenship behavior, and both independent variables simultaneously exert a significant influence on organizational citizenship behavior. The study confirms that work motivation is the most dominant factor in enhancing organizational citizenship behavior among employees in manufacturing companies in Surabaya.
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