Pengaruh Price Perception, Product Quality dan Distribution Channel terhadap Brand Loyalty Kopi Kapal Api di Sidoarjo
Keywords:
price perception, product quality, brand equity, brand loyaltyAbstract
In today's competitive industry, maintaining consumer loyalty to a brand is critical to a company's long-term success. Several factors can affect brand loyalty, including price perception, product quality, and distribution channels. The purpose of this study was to determine the effect of perceived price, product quality and distribution channels on brand loyalty in Kapal Api Coffee products in Sidoarjo. The author determines 3 independent variables, namely price perception, product quality and distribution channel and 1 dependent variable, namely brand loyalty in this study. The research sample is 120 respondents. In addition, the data will be analyzed using multiple linear regression analysis techniques. This study shows the results that price perceptions have a significant effect on brand loyalty. In addition to price perception, product variant also has a significant effect on brand loyalty, and brand equity also has a significant effect on brand loyalty.
References
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Bin Abdul Lasi, Masri; Man, Tan Cheng. 2020. The Impact of Marketing Mix Elements on Brand Loyalty Towards Speech Therapy in Health Science Industry Malaysia. American Journal of Industrial and Business Management, 10(9), 1575-1585.
Chavan, R. B. 2003. Manual on quality Assurance for Khadi. Mahatma Gandhi Institute of Rural Industrialization a Collaborative Project of KVIC & IITD
Chinomona, R. dan Maziriri, ET, 2017. Pengaruh kesadaran merek, asosiasi merek dan kualitas produk terhadap loyalitas merek dan niat pembelian kembali: kasus konsumen laki-laki untuk merek kosmetik di Afrika Selatan. Jurnal Riset Manajemen Bisnis dan Ritel , 12 (1).
Darmawan, D. 2022. The Effect of Trust and Saving Experience on Loyalty Through Satisfaction as an Intervening Variable (Case Study of Sharia Bank Customers in Surabaya City), International Journal of Service Science, Management, Engineering, and Technology, 2(2), 12 – 20.
Darmawan, D. 2022. Literature Review on Antecedents of Customer Switching Behavior, Bulletin of Science, Technology and Society, 1(3), 1-5.
Darmawan, D., F. Issalillah, R.K. Khayru, A.R.A. Herdiyana, A.R. Putra, R. Mardikaningsih & E.A. Sinambela. 2022. BPJS Patients Satisfaction Analysis Towards Service Quality of Public Health Center in Surabaya. Media Kesehatan Masyarakat Indonesia, 18(4), 124-131.
De La Rosa, A.C., 2001. Discourse and political culture in the formation of the Peruvian Reducciones in the Spanish colonial empire (1533–1592). State University of New York at Stony Brook.
Djazilan, M.S. & D. Darmawan. 2023. The Role of Halal Labelization, Price Perception, and Product Quality on the Purchase Decision of Instant Noodle from Korea, Journal of Marketing and Business Research, 3(1), 13-24.
Essardi, N. I., R. Mardikaningsih, & D. Darmawan. 2022. Service Quality, Product Diversity, Store Atmosphere, and Price Perception: Determinants of Purchase Decisions for Consumers at Jumbo Supermarket, Journal of Marketing and Business Research, 2(2), 95-104.
Fared, M. A., D. Darmawan, & M. Khairi. 2021. Contribution of E-Service Quality to Repurchase Intention with Mediation of Customer Satisfaction: Study of Online Shopping Through Marketplace, Journal of Marketing and Business Research, 1(2), 93-106.
Gardi, B. & D. Darmawan. 2022. Study of Shopping Lifestyle, Sales Promotion and Impulsive Buying Behavior, Journal of Marketing and Business Research, 2(2), 125-134.
Garvin, D. A., & W. D. P. Quality. 1984. Really Mean. Sloan Management Review, 25, 25-43.
Groover P, Mikel. 2010. Fundamentals of Modern Manufacturing: Materials, Process,and systems 4th Edition. London: John Wiley Sons, Inc.
Ha, H. Y., J. John., S. Janda., & S. Muthaly. 2011. The Effects of Advertising Spending on Brand Loyalty in Services. European Journal of Marketing, 45(4), 673-691.
Halizah, S. N., E. Retnowati, D. Darmawan, R. K. Khayru, & F. Issalillah. 2022. Determinants of Customer Trust: A Study on Safety, Ease-of-use, and Perceived usefulness of Herbal Products of Kuku Bima Ener-G, Journal of Trends Economics and Accounting Research, 2(4), 86-92.
Hanaysha, J. R. 2017. An Examination of Marketing Mix Elements and Customer Retention in Malaysian Retail Market. American Journal of Marketing Research, 3(1), 1-7.
Hariani, M., S. Arifin & Y. R. Al Hakim. 2021. The Effect of Perceived Service Quality and Price on Hotel Service User Satisfaction In Surabaya, Journal of Science, Technology and Society, 2(1), 19-24.
Hariani, M. & Y. R. Al Hakim. 2022. The Influence of Store Layout and Food Quality on the Interest of Revisiting the Restaurant, Journal of Science, Technology and Society, 3(1), 15-20.
Irfan, M. & A. R. Putra. 2020. The Effect of Packaging and Brand Image on Purchase Intentions of Packed Rice Products, Journal of Science, Technology and Society, 1(1), 13-22.
Issalillah, F., D. Darmawan & R. K. Khayru. 2021. Social Cultural, Demographic and Psychological Effects on Insurance Product Purchase Decisions, Journal of Science, Technology and Society, 2(1), 1-10.
Issalillah, F., D. Darmawan & M. Khairi. 2022. The Role of Brand Image and Brand Communications on Brand Trust, Journal of Science, Technology and Society, 3(1), 1-6.
Išoraitė, M. 2016. Marketing Mix Theoretical Aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.
Jahanshahi, A.A., Gashti, M.A.H., Mirdamadi, S.A., Nawaser, K & Khaksar S.M.S. 2011. Study the Effects of Customer Service and Product quality on Customer Satisfaction and Loyalty. International journal of Humanities and Social Science, 7(1), 253-259
Jahroni, J. & A. R. Putra. 2022. The Role of Product Quality, Price and Promotion Towards Telkomsel Prepaid Card Purchase Decisions, Journal of Science, Technology and Society, 3(1), 7-14.
Kemarauwana, M. & D. Darmawan. 2020. Perceived Ease of Use Contribution to Behavioral Intention in Digital Payment, Journal of Science, Technology and Society, 1(1), 1-4.
Khairi, M. & D. Darmawan. 2021. The Relationship Between Destination Attractiveness, Location, Tourism Facilities, And Revisit Intentions, Journal of Marketing and Business Research, 1(1), 39-50.
Khayru, R.K. & F. Issalillah. 2022. Service Quality and Patient Satisfaction of Public Health Care, International Journal of Service Science, Management, Engineering, and Technology, 1(1), 20 – 23.
Keillor, B. D., Holt, G. T. M., & Kandemir, D. 2004. A Study of the Service Encounter in Eight Countries. Journal of International Marketing, 12(1), 9-35.
Lichtenstein D. R., Ridgway N. M., & Netemeyer R. G. 1993. Price Perceptions and Consumer Shopping Behaviour: A Field Study. Journal of Marketing Research, 20(2), 234-245
Mao, J. 2010. Customer Brand Loyalty. International Journal of Business and Management, 5(7), 213.
Mohamad, N., S. D. Palan., M. A. Roslan., & N. A. Nasron. 2022. Predictors of Behavioral Intention Among Tourist: The Case of Revisiting Street Food Spots in Penang, Malaysia. Journal of Foodservice Business Research, 25(4), 475-497.
Monroe, K. B. 1973. Buyers’ Subjective Perceptions of Price. Journal of Marketing Research, 10(1), 70-80.
Munir, M. & D. Darmawan. 2022. The Role of Trust, Ease of Use and Security on Shopping Interests at Lazada. Engineering and Technology International Journal, 4 (3), 135-145.
Niedomysl, T., & M. Jonasson. 2012. Towards A Theory of Place Marketing. Journal of Place Management and Development, 5(3), 223-230.
Pheng Low, S., & Tan, M. C. 1995. A Convergence of Western Marketing Mix Concepts and Orientalstrategic Thinking. Marketing Intelligence & Planning, 13(2), 36-46.
Pourdehghan, A. 2015. The Impact of Marketing Mix Elements on Brand Loyalty: A Case Study of Mobile Phone Industry. Marketing and Branding Research, 2(1), 44-63.
Pourdehghan, A. 2015. The Impact of Marketing Mix Elements on Brand Loyalty: A Case Study of Mobile Phone Industry. Marketing and Branding Research, 2, 44-63.
Putra, A. R., D. Darmawan, R. Mardikaningsih & M. Khairi. 2021. The Effect of Attractiveness and E-Wom on Tourist Interest to The City of Batu, Journal of Science, Technology and Society, 2(2), 25-36.
Raduzzi, A., & J. E. Massey. 2019. Customers Satisfaction and Brand Loyalty At Mcdonalds Maroc. African Journal of Marketing Management, 11(3), 21-34.
Retnowati, E. & R. Mardikaningsih. 2021. Study on Online Shopping Interest Based on Consumer Trust and Shopping Experience, Journal of Marketing and Business Research, 1(1), 15-24.
Retnowati, E., U. P. Lestari, R. Mardikaningsih, E. A. Sinambela, D. Darmawan, A. R Putra, & S. Arifin. 2021. The Effect of Packaging, Product Variance, and Brand Equity on Nutella Consumer Trust. Asian Journal of Management, Entrepreneurship and Social Science, 1(1), 169-180.
Sheth, J. N., & C. W. Park. 1974. A Theory of Multidimensional Brand Loyalty. ACR North American Advances.
Singh, J., A. Ehrenberg., G. Goodhardt. 2008. Measuring Customer Loyalty to Product Variants. Intenational Journal of Market Research, 50(4), 513-532.
Singh, M. 2012. Marketing Mix of 4P’s for Competitive Advantage. IOSR Journal of Business and Management, 3(6), 40-45.
Stern, L. W., & T. Reve. 1980. Distribution Channels As Political Economies: A Framework for Comparative Analysis. Journal of marketing, 44(3), 52-64.
van der Westhuizen, L. M. 2018. Brand Loyalty: Exploring Self-Brand Connection and Brand Experience. Journal of Product & Brand Management, 27(2), 172-184.
Wahab, E., A. Aziz, D. Darmawan, M. Hashim & Y. Fan. 2017. Marketing New Products to Mainstream Customers, Journal of Economics and Business, 8(2), 239-246.
Watson, R., 2015. Penelitian kuantitatif. Standar keperawatan , 29 (31).
Yudelson, J. 1999. Adapting Mccarthy’s Four P’s For the Twenty-First Century. Journal of Marketing Education, 21(1), 60-67.
Zielke, S. 2009. Exploring how perceived store price-level and customer characteristics influence price-related emotions. ACR North American Advances.
Alvarez, B., de la Ballina Ballina, FJ and Va'zquez Casielles, R. 2000. Brand promotion behavior of retailers in Spain: analysis using the ARAL panel, paper presented at the XIV National Congress and the X Spanish French Congress of AEDEM, Jae'n, 7–9 June.
Bin Abdul Lasi, Masri; Man, Tan Cheng. 2020. The Impact of Marketing Mix Elements on Brand Loyalty Towards Speech Therapy in Health Science Industry Malaysia. American Journal of Industrial and Business Management, 10(9), 1575-1585.
Chavan, R. B. 2003. Manual on quality Assurance for Khadi. Mahatma Gandhi Institute of Rural Industrialization a Collaborative Project of KVIC & IITD
Chinomona, R. dan Maziriri, ET, 2017. Pengaruh kesadaran merek, asosiasi merek dan kualitas produk terhadap loyalitas merek dan niat pembelian kembali: kasus konsumen laki-laki untuk merek kosmetik di Afrika Selatan. Jurnal Riset Manajemen Bisnis dan Ritel , 12 (1).
Darmawan, D. 2022. The Effect of Trust and Saving Experience on Loyalty Through Satisfaction as an Intervening Variable (Case Study of Sharia Bank Customers in Surabaya City), International Journal of Service Science, Management, Engineering, and Technology, 2(2), 12 – 20.
Darmawan, D. 2022. Literature Review on Antecedents of Customer Switching Behavior, Bulletin of Science, Technology and Society, 1(3), 1-5.
Darmawan, D., F. Issalillah, R.K. Khayru, A.R.A. Herdiyana, A.R. Putra, R. Mardikaningsih & E.A. Sinambela. 2022. BPJS Patients Satisfaction Analysis Towards Service Quality of Public Health Center in Surabaya. Media Kesehatan Masyarakat Indonesia, 18(4), 124-131.
De La Rosa, A.C., 2001. Discourse and political culture in the formation of the Peruvian Reducciones in the Spanish colonial empire (1533–1592). State University of New York at Stony Brook.
Djazilan, M.S. & D. Darmawan. 2023. The Role of Halal Labelization, Price Perception, and Product Quality on the Purchase Decision of Instant Noodle from Korea, Journal of Marketing and Business Research, 3(1), 13-24.
Essardi, N. I., R. Mardikaningsih, & D. Darmawan. 2022. Service Quality, Product Diversity, Store Atmosphere, and Price Perception: Determinants of Purchase Decisions for Consumers at Jumbo Supermarket, Journal of Marketing and Business Research, 2(2), 95-104.
Fared, M. A., D. Darmawan, & M. Khairi. 2021. Contribution of E-Service Quality to Repurchase Intention with Mediation of Customer Satisfaction: Study of Online Shopping Through Marketplace, Journal of Marketing and Business Research, 1(2), 93-106.
Gardi, B. & D. Darmawan. 2022. Study of Shopping Lifestyle, Sales Promotion and Impulsive Buying Behavior, Journal of Marketing and Business Research, 2(2), 125-134.
Garvin, D. A., & W. D. P. Quality. 1984. Really Mean. Sloan Management Review, 25, 25-43.
Groover P, Mikel. 2010. Fundamentals of Modern Manufacturing: Materials, Process,and systems 4th Edition. London: John Wiley Sons, Inc.
Ha, H. Y., J. John., S. Janda., & S. Muthaly. 2011. The Effects of Advertising Spending on Brand Loyalty in Services. European Journal of Marketing, 45(4), 673-691.
Halizah, S. N., E. Retnowati, D. Darmawan, R. K. Khayru, & F. Issalillah. 2022. Determinants of Customer Trust: A Study on Safety, Ease-of-use, and Perceived usefulness of Herbal Products of Kuku Bima Ener-G, Journal of Trends Economics and Accounting Research, 2(4), 86-92.
Hanaysha, J. R. 2017. An Examination of Marketing Mix Elements and Customer Retention in Malaysian Retail Market. American Journal of Marketing Research, 3(1), 1-7.
Hariani, M., S. Arifin & Y. R. Al Hakim. 2021. The Effect of Perceived Service Quality and Price on Hotel Service User Satisfaction In Surabaya, Journal of Science, Technology and Society, 2(1), 19-24.
Hariani, M. & Y. R. Al Hakim. 2022. The Influence of Store Layout and Food Quality on the Interest of Revisiting the Restaurant, Journal of Science, Technology and Society, 3(1), 15-20.
Irfan, M. & A. R. Putra. 2020. The Effect of Packaging and Brand Image on Purchase Intentions of Packed Rice Products, Journal of Science, Technology and Society, 1(1), 13-22.
Issalillah, F., D. Darmawan & R. K. Khayru. 2021. Social Cultural, Demographic and Psychological Effects on Insurance Product Purchase Decisions, Journal of Science, Technology and Society, 2(1), 1-10.
Issalillah, F., D. Darmawan & M. Khairi. 2022. The Role of Brand Image and Brand Communications on Brand Trust, Journal of Science, Technology and Society, 3(1), 1-6.
Išoraitė, M. 2016. Marketing Mix Theoretical Aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.
Jahanshahi, A.A., Gashti, M.A.H., Mirdamadi, S.A., Nawaser, K & Khaksar S.M.S. 2011. Study the Effects of Customer Service and Product quality on Customer Satisfaction and Loyalty. International journal of Humanities and Social Science, 7(1), 253-259
Jahroni, J. & A. R. Putra. 2022. The Role of Product Quality, Price and Promotion Towards Telkomsel Prepaid Card Purchase Decisions, Journal of Science, Technology and Society, 3(1), 7-14.
Kemarauwana, M. & D. Darmawan. 2020. Perceived Ease of Use Contribution to Behavioral Intention in Digital Payment, Journal of Science, Technology and Society, 1(1), 1-4.
Khairi, M. & D. Darmawan. 2021. The Relationship Between Destination Attractiveness, Location, Tourism Facilities, And Revisit Intentions, Journal of Marketing and Business Research, 1(1), 39-50.
Khayru, R.K. & F. Issalillah. 2022. Service Quality and Patient Satisfaction of Public Health Care, International Journal of Service Science, Management, Engineering, and Technology, 1(1), 20 – 23.
Keillor, B. D., Holt, G. T. M., & Kandemir, D. 2004. A Study of the Service Encounter in Eight Countries. Journal of International Marketing, 12(1), 9-35.
Lichtenstein D. R., Ridgway N. M., & Netemeyer R. G. 1993. Price Perceptions and Consumer Shopping Behaviour: A Field Study. Journal of Marketing Research, 20(2), 234-245
Mao, J. 2010. Customer Brand Loyalty. International Journal of Business and Management, 5(7), 213.
Mohamad, N., S. D. Palan., M. A. Roslan., & N. A. Nasron. 2022. Predictors of Behavioral Intention Among Tourist: The Case of Revisiting Street Food Spots in Penang, Malaysia. Journal of Foodservice Business Research, 25(4), 475-497.
Monroe, K. B. 1973. Buyers’ Subjective Perceptions of Price. Journal of Marketing Research, 10(1), 70-80.
Munir, M. & D. Darmawan. 2022. The Role of Trust, Ease of Use and Security on Shopping Interests at Lazada. Engineering and Technology International Journal, 4 (3), 135-145.
Niedomysl, T., & M. Jonasson. 2012. Towards A Theory of Place Marketing. Journal of Place Management and Development, 5(3), 223-230.
Pheng Low, S., & Tan, M. C. 1995. A Convergence of Western Marketing Mix Concepts and Orientalstrategic Thinking. Marketing Intelligence & Planning, 13(2), 36-46.
Pourdehghan, A. 2015. The Impact of Marketing Mix Elements on Brand Loyalty: A Case Study of Mobile Phone Industry. Marketing and Branding Research, 2(1), 44-63.
Pourdehghan, A. 2015. The Impact of Marketing Mix Elements on Brand Loyalty: A Case Study of Mobile Phone Industry. Marketing and Branding Research, 2, 44-63.
Putra, A. R., D. Darmawan, R. Mardikaningsih & M. Khairi. 2021. The Effect of Attractiveness and E-Wom on Tourist Interest to The City of Batu, Journal of Science, Technology and Society, 2(2), 25-36.
Raduzzi, A., & J. E. Massey. 2019. Customers Satisfaction and Brand Loyalty At Mcdonalds Maroc. African Journal of Marketing Management, 11(3), 21-34.
Retnowati, E. & R. Mardikaningsih. 2021. Study on Online Shopping Interest Based on Consumer Trust and Shopping Experience, Journal of Marketing and Business Research, 1(1), 15-24.
Retnowati, E., U. P. Lestari, R. Mardikaningsih, E. A. Sinambela, D. Darmawan, A. R Putra, & S. Arifin. 2021. The Effect of Packaging, Product Variance, and Brand Equity on Nutella Consumer Trust. Asian Journal of Management, Entrepreneurship and Social Science, 1(1), 169-180.
Sheth, J. N., & C. W. Park. 1974. A Theory of Multidimensional Brand Loyalty. ACR North American Advances.
Singh, J., A. Ehrenberg., G. Goodhardt. 2008. Measuring Customer Loyalty to Product Variants. Intenational Journal of Market Research, 50(4), 513-532.
Singh, M. 2012. Marketing Mix of 4P’s for Competitive Advantage. IOSR Journal of Business and Management, 3(6), 40-45.
Stern, L. W., & T. Reve. 1980. Distribution Channels As Political Economies: A Framework for Comparative Analysis. Journal of marketing, 44(3), 52-64.
van der Westhuizen, L. M. 2018. Brand Loyalty: Exploring Self-Brand Connection and Brand Experience. Journal of Product & Brand Management, 27(2), 172-184.
Wahab, E., A. Aziz, D. Darmawan, M. Hashim & Y. Fan. 2017. Marketing New Products to Mainstream Customers, Journal of Economics and Business, 8(2), 239-246.
Watson, R., 2015. Penelitian kuantitatif. Standar keperawatan , 29 (31).
Yudelson, J. 1999. Adapting Mccarthy’s Four P’s For the Twenty-First Century. Journal of Marketing Education, 21(1), 60-67.
Zielke, S. 2009. Exploring how perceived store price-level and customer characteristics influence price-related emotions. ACR North American Advances.
