Pengamatan Terhadap Perilaku Pembelian Tiket: Mengungkap Faktor-Faktor Menarik Yang Mempengaruhi Niat Beli Tiket Pada Situs Traveloka di Kota Surabaya Melalui Kepercayaan dan Kredibilitas Informasi
Keywords:
trust, information credibility, purchase intention, TravelokaAbstract
In today's digital era, online platforms have become a popular means for consumers to purchase travel tickets. However, the success of this platform in influencing purchasing decisions still depends on the level of trust and credibility provided by information sources to consumers. For this reason, this study aims to analyze the influence of trust and credibility of information sources on the desire to buy tickets on the Traveloka website. The research method used is quantitative. For decision making techniques through random sampling who have experience in using the Traveloka site to buy travel tickets. Then the data obtained by distributing questionnaires to respondents. The research sample consisted of 130 respondents from the city of Surabaya. Data analysis was performed using multiple linear regression techniques. The results of the study show that the trust and credibility of information sources has a significant positive effect on the desire to buy tickets on the Traveloka site. This shows that consumers tend to be more inclined to buy tickets from information sources they trust and are considered credible. Consumer trust in the Traveloka site.
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