Penggunaan Teknologi dalam System Penjualan Online untuk Meningkatkan Kepuasan Pada Usaha Mikro, Kecil dan Menengah Industri Tas dan Koper (Intako) Sidoarjo
Keywords:
perceived ease of use, perceived usefulness, satisfactionAbstract
Online businesses cannot be separated from aspects of Customer Relationship Management to create relationships through technology that refers to a relationship long-term nature. It is based on the understanding that producers and consumers are increasingly aware that they are interdependent with each other. On the one hand, consumers need a product in an effort to meet their needs, while on the other hand, producers need to sell their products for survival. Awareness of the existence of interdependence is what will bring every party that interacts in internet businesses will behave in such a way that the process of interaction and transactions can take place in a healthy and accountable. The sampling technique used in this study is proportional random sampling. Samples were taken based on the consumer population group buyers’ bags and suitcases in the Micro, Small and Medium-month period from June to September 2014 industrial bags and suitcases Sidoarjo. Analysis of the data in this study using the test Structural Equation Modeling (SEM).
Based on the results of the study concluded that the perceived ease of use significantly influences the perceived usefulness. perceived ease of use a significant effect on satisfaction. perceived ease of use has a significant effect on the usage intention, perceived usefulness significant effect on satisfaction.
Keywords: perceived ease of use, perceived usefulness, dan satisfaction
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