Pengaruh Hedonisme dan Informasi Produk Terhadap Sikap Pada Iklan Erigo
Keywords:
Hedonism, Product Information, Attitudes Toward AdsAbstract
The existence of the times always has an impact on changes in lifestyle and also the style of dress. Therefore, the world of fashion is referred to as a business stage for investors to develop their business. Fashion seems to be a characteristic of everyone, especially among teenagers. Marketing management of a product needs to know consumer attitudes towards advertising. The research was conducted to determine the effect of hedonism and product information on attitudes in Erigo advertisements. The data analysis technique used in this study uses multiple linear regression analysis techniques. Based on the research, it can be concluded that hedonism has a significant influence on attitudes towards advertising, further research shows that product information also has a significant effect on attitudes towards advertisements.
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