Hubungan Motivasi Berprestasi dan Lingkungan Sosial Dengan Intensi Mahasiswa Berwirausaha

Rahayu Mardikaningsih

Authors

Rahayu Mardikaningsih Universitas Mayjen Sungkono

Keywords:

achievement motivation, entrepreneurial intention, social environment, correlational design, undergraduate students, Faculty of Economics

Abstract

This study aims to investigate the relationship between achievement motivation and entrepreneurial intention, as well as the relationship between social environment and entrepreneurial intention among undergraduate students. The study adopts a quantitative research method with a correlational design. The sample consists of 100 undergraduate students from the Faculty of Economics, selected through accidental sampling. The findings of the study reveal a significant positive relationship between achievement motivation and entrepreneurial intention. Specifically, individuals with higher levels of achievement motivation demonstrate higher entrepreneurial intention, while those with lower levels of achievement motivation show lower interest in entrepreneurship. Additionally, the study identifies a strong and significant relationship between social environment and entrepreneurial intention. The results suggest that a supportive social environment positively influences entrepreneurial intention. The implications of this research highlight the importance of enhancing achievement motivation and creating a supportive social environment to foster entrepreneurial intention among students.

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