Proses Kreativitas dan Inovasi untuk Menciptakan Produk Baru
Keywords:
creativity, innovation, new product development, creative process, innovation managementAbstract
Creativity and innovation in new product development follow a four-stage process: preparation, incubation, illumination, and verification. Creativity arises from the interaction of domain expertise, creative thinking skills, and intrinsic motivation. Creativity templates provide a systematic method for generating ideas based on patterns of innovative products. The Stage-Gate model manages development from scoping to launch through decision gates. Cross-functional integration of marketing, design, and manufacturing from the project’s outset is critical. Rapid prototyping enables learning from failure at low cost. Open innovation expands external sources of ideas but requires adequate absorptive capacity. Autonomy, resources, management support, and tolerance for failure foster organizational creativity. The balance between exploring new ideas and exploiting proven ones determines the success of sustainable innovation. New product failures are often caused by a lack of uniqueness, mispositioning, or poor launch execution.
References
Amabile, T. M. (1996). Creativity in context: Update to the social psychology of creativity. Westview Press.
Arifin, S., Irfan, M., Darmawan, D., Putra, A. R., & Al Hakim, Y. R. (2014). Segmentation, Targeting, Positioning untuk Strategi Pemasaran Efektif. Jurnal Ekonomi dan Bisnis, 4(2), 51-62.
Brown, T. (2009). Change by design: How design thinking transforms organizations and inspires innovation. Harper Business.
Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Harvard Business School Press.
Christensen, C. M. (1997). The innovator's dilemma: When new technologies cause great firms to fail. Harvard Business School Press.
Cooper, R. G. (2001). Winning at new products: Accelerating the process from idea to launch (3rd ed.). Perseus Publishing.
Crawford, C. M., & Di Benedetto, C. A. (2014). New products management (11th ed.). McGraw Hill.
Darmawan, D. (2003). Teori pengambilan keputusan. Universitas Atmajaya.
Darmawan, D. (2009a). Pemasaran jasa. IntiPresindo Pustaka.
Darmawan, D. (2009b). Pengantar bisnis. Spektrum Nusa Press.
Darmawan, D. (2013). Prinsip Prinsip Perilaku Organisasi. Pena Semesta - PT. JePe Press Media Utama, Surabaya.
Darmawan, D., Mardikaningsih, R., & Putra, A. R. (2013). Proses integrasi fungsi SDM dengan fungsi pemasaran, produksi, dan keuangan. Jurnal Ekonomi dan Bisnis, 3(1), 32–42.
Denzin, N. K., & Lincoln, Y. S. (2011). The Sage handbook of qualitative research (4th ed.). Sage Publications.
Ferrinadewi, E., & Darmawan, D. (2004). Perilaku konsumen: Analisis model keputusan. Universitas Atma Jaya.
Flick, U. (2014). An introduction to qualitative research (5th ed.). Sage Publications.
Goldenberg, J., & Mazursky, D. (2002). Creativity in product innovation. Cambridge University Press.
Hariani, M., & Mardikaningsih, R. (2013). Strategi Positioning dan Brand Equity untuk Keberlanjutan Usaha Mikro. Jurnal Ekonomi dan Bisnis, 3(2), 64–73.
Iskandar, M., & Darmawan, D. (2003). Strategi pemasaran. IntiPresindo Pustaka.
Khasanah, H., Arum, S., & Darmawan, D. (2010). Pengantar manajemen bisnis. Spektrum Nusa Press.
Lestari, U. P., & Mardikaningsih, R. (2012). Peran Jaringan Sosial untuk Membantu Mendapatkan Akses Pasar. Jurnal Ekonomi dan Bisnis, 2(2), 73–83.
Mardikaningsih, R., & Darmawan, D. (2014). Strategi Kognitif Wirausahawan untuk Menghadapi Ketidakpastian Radikal. Jurnal Ekonomi dan Bisnis, 4(2), 63-74.
Mardikaningsih, R., & Hariani, M. (2015). Implementasi Pengendalian Kualitas pada Usaha Mikro Kecil dan Menengah Modern dengan Sumber Daya Terbatas. Jurnal Ekonomi dan Bisnis, 5(1), 41–52.
Sinambela, E. A., & Aprilianti, E. T. (2011). Strategi mengatasi erosi loyalitas pelanggan di tengah intensitas persaingan pasar. Jurnal Ekonomi dan Bisnis, 1(2), 76-89.
Tidd, J., & Bessant, J. (2013). Managing innovation: Integrating technological, market and organizational change (5th ed.). John Wiley & Sons.
Trott, P. (2012). Innovation management and new product development (5th ed.). Pearson Education.
Ulrich, K. T., & Eppinger, S. D. (2012). Product design and development (5th ed.). McGraw Hill.
Wheelwright, S. C., & Clark, K. B. (1992). Revolutionizing product development: Quantum leaps in speed, efficiency, and quality. Free Press.
Wisnujati, N. S., Masithoh, N., & Mardikaningsih, R. (2014). Strategi Bauran Pemasaran dalam Praktik Usaha Mikro Kecil Menengah. Jurnal Ekonomi dan Bisnis, 4(1), 25–36.
